Product Marketing Manager

4 weeks ago

Austin, Texas, United States IBM Full time
About the Role

We are seeking a Product Marketing Manager to join our Software Marketing & Communications team at IBM. As a key member of our team, you will be responsible for leading cross-marketing and communications initiatives to accelerate the path to product marketing excellence.

You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners, to drive outcomes by operationalizing programs developed for cross-software initiatives.

Your primary responsibilities will include acting as the product marketing discipline lead for software product marketers, providing guiding views on the discipline by leveraging industry best practices.

You will identify opportunities, distinctive competencies, and positioning for IBM software products, translate technology into marketing messages, and galvanize internal support across all channels to drive demand for the offerings.

Key Responsibilities:

  • Lead cross-marketing and communications initiatives to accelerate the path to product marketing excellence
  • Collaborate with teams across geographies to drive outcomes
  • Act as the product marketing discipline lead for software product marketers
  • Identify opportunities, distinctive competencies, and positioning for IBM software products
  • Translate technology into marketing messages
  • Galvanize internal support across all channels to drive demand for the offerings

Requirements:

  • Experience in Product or B2B Marketing
  • Experience creating marketing business plans
  • Interest in, but not limited to, the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
  • Experience working and communicating with groups of different backgrounds and skills to enable collaboration
  • Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change

About IBM

IBM is a global technology and consulting company that offers a wide range of products and services. We are committed to creating a diverse environment and are proud to be an equal-opportunity employer.

We believe that through the application of intelligence, reason, and science, we can improve business, society, and the human condition. We are a catalyst for innovation and creativity, and we are leading the charge in a world-wide digital transformation.

Benefits:

  • Competitive salary and benefits package
  • Opportunities for career growth and development
  • Diverse and inclusive work environment
  • Access to cutting-edge technology and tools
  • Flexible work arrangements

How to Apply

If you are a motivated and experienced product marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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