Senior Manager, CX Strategy

1 month ago


Baltimore, Maryland, United States Merkle Full time
Job Overview

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in delivering unique, personalized customer experiences across platforms and devices. As a Senior Manager, CX Strategy, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.

You will report into the Director of Customer Strategy and develop an understanding of our client's strategic goals. Your experience understanding how businesses, brands, and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship, will help identify growth opportunities and deliver applicable recommendations.

Key Responsibilities
  • Develop strategic omni-channel marketing plans that drive business growth and customer engagement.
  • Lead the development of digital marketing and CRM strategies that align with client goals and objectives.
  • Monitor current marketing trends, new technology solutions, and competitive strategies to stay ahead of the curve.
  • Collaborate with team leadership and partner agencies to turn ideas into executable plans.
  • Identify data points and measurements to show the impact of our approach and strategy on our client's business.
Qualifications
  • Bachelor's Degree required.
  • 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media.
  • 3+ years working in an agency or consulting firm.
  • Experience developing solutions to support the sale of new services to clients.
  • Hands-on skills using data and research to guide decisions – proficiency in Excel and research tools.
  • Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint.
  • Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
  • Average 20% travel (contingent on comfort level of client).
Additional Information
  • Work remotely from home or from one of our many offices within the continental US.
  • Flexible Vacation Policy.
  • Generous Medical, Dental, and Vision Coverage.
  • 401k with company match.
  • 22 US paid holidays.
  • Career development and learning opportunities.
  • Inclusive work culture and focus on DEI.


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