Digital Marketing Communications Coordinator
5 days ago
Job Overview:
This position is responsible for coordinating and distributing digital communications across the enterprise, delivering digital communications for the Marketing and Experience team.
The role will also help manage the applications that deliver our digital marketing communications for these constituent audiences. They will serve as a digital communications subject matter expert, and inform stakeholders of results and best practices.
Key Responsibilities:
- Manage existing email programs including Journey Builder and SMS Text (Mobile Connect)
- Create email messages in Marketing Cloud by incorporating content into template
- Create and distribute email messages including email content, mailing list, testing, schedule, and distribute
- Manage email accounts content, assets, and schedule
- Manage SMS Text communications through Salesforce Marketing Cloud Mobile Connect application
- Serve as subject matter expert (SME) for SMS Text campaign strategy and development
- Create and send bulk SMS Texts in support of consumer acquisition and retention efforts
- Provide campaign performance results to stakeholders
- Proofread digital marketing communications content prior to publishing to ensure proper spelling and grammar
- Edit proposed copy as part of the team, find typos, misspellings, or identify long, confusing copy
Requirements:
- 2-3 years of experience in digital marketing communications
- Knowledgeable with broadcast email and SMS text distribution
- Knowledge of and experience working with email and SMS Texting platforms is a must
- Experience with Marketing Cloud is a plus, as well as health care industry expertise
- Writing and proven editorial skills are also a plus
Work Arrangement:
This position is approved for HUB. The candidate is local and would be able to come into the office periodically for "heads-up" collaborative work or meetings.
Interview Structure:
Likely 2 rounds of interviews, plus the final interview/conversation with the TA recruiter.
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