Digital Marketing Specialist

1 week ago

Minnetonka, Minnesota, United States Morrie's Auto Group Full time
About Morrie's Auto Group

Morrie's Auto Group is a leading automotive retailer in the Midwest, with a comprehensive portfolio of OEM brands and multiple stores across the region. We are committed to being the preferred and trusted provider for our team members and customers, and we strive to serve our community with integrity, humility, and heart.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for overseeing all 25+ websites, ensuring the monthly flow of revisions and updates, and managing the UX/UI and email campaigns. You will work closely with store clients, internal teams, and partners to determine traditional, digital, community events, sales offers, and other marketing opportunities and promotions for our stores and community.

Key Responsibilities
  • Oversee all 25+ websites and ensure the monthly flow of revisions and updates.
  • Manage and implement the UX/UI and email campaigns.
  • Manage the website providers, OEM content, and GM change requests.
  • Work with store clients, internal teams, and partners to determine traditional, digital, community events, sales offers, and other marketing opportunities and promotions for our stores and community.
  • Knowledgeable to understand and support the store client's traditional, digital, social media needs and utilize Adobe Creative Suite for design as needed.
  • Manage website change requests to tie to campaigns and maximize guest engagement.
  • Coordinate with the design team, social lead, and brand manager to sync the content and guest online experience.
  • Traffic store client requests to the appropriate internal marketing team member through Wrike and vendor partner.
  • Generate content ideas and delegate these to the team.
  • Assist in SEO/SEM content creation and offer suggestions.
  • Assist with calendar scheduling and project timeline management.
  • Update outdated content.
  • Optimize pages for desktop, tablet, and mobile use.
  • Develop link-building strategies.
  • Review and proof campaigns from internal teams and vendor partners.
  • Manage multiple projects across varying phases of production and overlapping deadlines.
  • Contribute to our team's upbeat and motivated culture.
What We Offer
  • Comprehensive benefits program, including health care (medical, dental, and vision) and 401(k) and retirement plan with company match.
  • Training, resources, and opportunities for career advancement.
  • Paid time off and holidays.
  • Competitive compensation.
What We're Looking For
  • BSc in Marketing or similar.
  • Word Press, HTML, and JavaScript experience.
  • Previous experience in a similar role would be advantageous.
  • Excellent written, verbal, and analytical skills.
  • Experience with Google Analytics.
  • Great customer service and interpersonal skills.
  • Ability to follow specifications.
  • Ability to work under pressure.
  • Ability to interact successfully with both internal and external customers at all levels.
  • A pragmatic team-oriented attitude.
  • A desire to learn about the business and customer engagement daily.
  • An intrinsic need and desire to help people.
  • A passion to win.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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