Lifecycle Marketing Manager

2 days ago

Atlanta, Georgia, United States Artemis Practice Services Georgia LLC Full time
Unlock Your Potential as a Lifecycle Marketing Manager

Are you ready to make a lasting impact in the healthcare industry? As a Lifecycle Marketing Manager at Artemis Practice Services Georgia LLC, you will play a pivotal role in crafting and executing communications that drive patient engagement and retention.

You will collaborate closely with our internal marketing, operations, and clinical teams to develop and optimize campaigns that maximize our database of leads and patients. Your ultimate goal will be to create a systematic engine for lifecycle communications that drives continuous impact across our service lines.

Company Overview:

Artemis Practice Services Georgia LLC is a dynamic and fast-growing healthcare company dedicated to delivering whole-person care. Our advanced primary care offering integrates behavioral health, metabolic health, and emotional health to keep our patients well physically, mentally, and emotionally.

We pride ourselves on our hybrid delivery model, which meets patients where they are, allowing them to experience our services through physical, digital, and at-home channels. Furthermore, we accept all major insurance plans.

Our Values:

We live by the following values:

  • Patients before Profits
  • Empathy before Expedience
  • Progress before Stagnation
  • Team before Individual
  • Safety before Everything

At Artemis Practice Services Georgia LLC, you'll be part of a team of caring and innovative professionals who are forging a new path in healthcare - one that is patient-centered, affordable, and highly convenient.

What We Offer:

We provide a comprehensive benefits package, including medical, dental, vision, and life insurance, as well as a 401(k) plan with matching, generous paid time-off policy, paid parental leave, company holidays, and much more.

Key Responsibilities:

  • Campaign Development
  • Design, implement, and manage high-converting email, SMS, and other outreach campaigns to retain and reengage existing patients and prospects.
  • Content Creation & Audience Segmentation
  • Utilize data to effectively segment audiences and tailor messaging that resonates with various segments of our lead/patient database. Work with IT to ensure accurate and efficient data integration between EMR system and CRM tools.

Automation

  • Develop and maintain automated workflows and drip campaigns to increase new and returning appointment bookings.

Performance Analysis

  • Continuously monitor, analyze, and report on the performance of email and SMS campaigns, using insights to optimize future efforts and improve engagement and conversion rates.

Content Strategy

  • Collaborate cross-functionally with team members in clinical and operations departments to identify patient pain points and content strategies aligned with growth and retention objectives.

Trend Analysis

  • Stay up to date with lifecycle marketing trends to ensure our content remains relevant and impactful.

A/B Testing

  • Develop and conduct A/B tests to determine the most effective strategies, messaging, formats, and creative elements.

You're a Great Fit for This Role If:

  • You're Results-Oriented
  • You're Hands-On
  • You're a Strong Communicator
  • You're Data-Driven
  • You're Creative and Analytical
  • You're Adaptable and Fast-Paced
  • You're a Team Player
  • You're Autonomous
  • You're Detail-Oriented and Strategic

Requirements:

  • 4+ years experience in lifecycle marketing, CRM management, or email marketing
  • Preferred experience in healthcare marketing or within a service-oriented industry
  • Proven experience managing customer communications across multiple channels, including Email, In-App, and SMS
  • Familiarity with marketing and analytics tools, including Salesforce
  • Experience working in a fast-paced, fluid environment
  • Demonstrated ability to build, launch, and iterate new products, features, or campaigns
  • Strong experience in both creative content creation and data analysis
  • Excellent communication skills, with the ability to work across teams and stakeholders effectively

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