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Paid Marketing Coordinator, Shipping
2 months ago
We are seeking a skilled Paid Marketing Coordinator to drive the execution of media campaigns across Performance and Brand channels for Amazon Freight and Amazon Shipping.
Key Responsibilities- Drive the end-to-end execution of paid marketing campaigns on performance channels (Google, Microsoft, LinkedIn)
- Partner with tech, analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains
- Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate value and business impact of our media tactics
- Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
- Experience managing agencies to deliver partner marketing programs at scale
- Experience using integrated campaigns to solve brand/business challenges
- Experience driving demand through traditional offline marketing activities like events, advertisements, snail mail or flyers
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.