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Marketing Manager, Customer Retention

2 months ago

San Francisco, California, United States Gap Inc. Full time
{"About the Role": "Drive Customer Loyalty
In this role, you will be responsible for developing and executing marketing strategies to retain customers across email, SMS, and app channels. You will work closely with internal partners and external vendors to ensure seamless execution and optimize marketing campaigns for business performance. The unique value the retention marketing team brings is a deep understanding of personalization and segmentation strategy, a holistic view of market and customer experience, and analytical prowess to make messaging recommendations and drive strategy.

Key Responsibilities
  • Develop and execute marketing strategies to increase customer retention, frequency, and overall customer lifetime value.
  • Use personalization and segmentation strategies to drive customer engagement and loyalty.
  • Maintain and optimize marketing calendars to ensure customers receive a cohesive and meaningful experience across owned channels.
  • Collaborate with cross-functional teams to ensure seamless execution from brief to deployment.
  • Analyze channel and campaign performance to inform and optimize future marketing strategies.
Requirements
  • Ability to assess complex situations and analyze data to make judgments and recommend solutions.
  • Strong written communication skills, presentation skills, and problem-solving skills with ability to build strong cross-functional partnerships and influence change.
  • Financial acumen and analytical curiosity, comfortable with numbers and conducting hindsight analysis.
  • Flexible and able to adapt solutions to evolving business trends, customer needs, and leadership styles.
  • Results-oriented with timeliness, attention to detail, and accuracy being critical.
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