Lead Generation Specialist
7 days ago
We are seeking a highly motivated and experienced Lead Generation Specialist to join our team at Phillips Law Group P.C. The successful candidate will be responsible for identifying and qualifying potential lead generation sources for our company's products or services.
Key Responsibilities:- Lead Identification: Research and identify potential leads through various sources, such as online research, databases, social media, and industry events.
- Lead Qualification: Evaluate and qualify leads based on specific criteria, ensuring that they meet our company's target customer profile.
- Outreach and Engagement: Initiate contact with leads through email marketing, calling, social media, or other appropriate channels to create interest and establish a connection.
- Database Management: Maintain and update the lead database with accurate and up-to-date information.
- Data Analysis: Analyze lead generation efforts to track the success of different strategies and campaigns, making adjustments as necessary.
- Reporting: Generate regular reports on lead generation activities and their impact on the sales pipeline.
- Collaboration: Work closely with the marketing and intake teams to align lead generation strategies with overall business objectives.
- Technology Utilization: Utilize lead generation tools, CRM systems, and marketing automation software to streamline processes and improve efficiency.
- Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging lead generation techniques.
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven experience in lead generation or a similar role, preferably within the relevant industry.
- Proficiency in using lead generation tools and CRM software.
- Strong communication and interpersonal skills for effective outreach and relationship-building.
- Analytical and data-driven mindset for assessing the success of lead generation campaigns.
- Understanding of digital marketing, social media, and online advertising.
- Self-motivated, goal-oriented, and able to work independently.
- Sales and customer relationship management knowledge is a plus.
This is a unique opportunity to join a dynamic team and contribute to the growth and success of our company. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply.
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