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Digital Strategy Manager

2 months ago

Greenville, South Carolina, United States InsideHigherEd Full time
Job Summary

We are seeking a highly skilled Digital Strategy Manager to join our team at InsideHigherEd. As a key member of our communications team, you will be responsible for developing and implementing digital strategies to engage our audience and promote our brand.

Key Responsibilities
  • Develop and oversee digital content strategies for our website and social media channels
  • Manage and edit content for our website, including writing, editing, and publishing articles and other materials
  • Supervise a team of social media specialists and work closely with them to develop communication strategies for our official social media accounts
  • Forecast, track, and report digital performance, including web and social media data via Google Analytics and Meltwater
  • Collaborate with photographers, videographers, writers, and other stakeholders to develop and implement digital projects and communication plans
  • Assist with communication during emergencies or reputational crises
Requirements
  • Bachelor's degree in a discipline related to the area of assignment, such as marketing, communications, or journalism
  • Prior experience with writing content, graphic design, and media markets
  • Familiarity with marketing and development campaigns, public relations, and Adobe Suite
  • Proficiency in computer software programs/functions such as graphic design suites, web development and strategy, and Microsoft Office
Preferred Qualifications
  • Bachelor's Degree in Marketing, Communications
  • Prior experience with writing using accepted standards for magazine and press publications, including AP style
  • Experience editing and analyzing informational material prepared by others
  • Exceptional organizational skills and strong attention to detail
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.