Marketing Insights Manager

4 weeks ago

Los Angeles, California, United States Ruggable Full time

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth.

We are venture-backed and own a patented washable rug design that's disrupting the home décor industry.

This role is a critical part of our Marketing Insights team, responsible for developing performance visibility and enabling data-driven decisions throughout the company.

The ideal candidate will be a highly quantitative self-starter who thrives in a fast-paced environment and seeks ownership of functional data initiatives from start to finish.

This includes owning the development of measurable KPI metrics, driving strategic Marketing initiatives, and being the primary point of contact with internal stakeholders.

The right candidate will be excited about meeting aggressive goals and owning the data strategy to keep pace with a quickly evolving DTC landscape.

This is an opportunity to join a results-focused team building a suite of tools to enable the long-term success of Ruggable.

Key Responsibilities:

  • Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels
  • Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention
  • Collaborate with marketing leadership to develop strategy, goals, and KPIs through the entire marketing funnel from awareness to purchase
  • Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc.
  • Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders
  • Own delivery of new data sources by identifying scope, priorities, roadblocks, and best practices and work cross-functionally to overcome any blockers or common pitfalls with the data
  • Provide guidance to direct reports, other team members, and internal stakeholders on best practices for leveraging data
  • Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business

Requirements:

  • Advanced experience with SQL and data visualization or business intelligence tools (Looker)
  • Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc.
  • Experience working with data engineering and external vendors to identify and onboard new data sources
  • Familiarity with version control software (e.g. Excitement for start-ups and building from the ground up

If you are based in California, we encourage you to read this important information for California residents linked here.

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