Product Marketing Manager
5 days ago
At Brooks Running, we believe movement is the key to feeling more alive. Our company culture sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. We're driven to create gear and experiences that take people to the place that makes them feel more alive.
Job Title: Product Marketing ManagerThe Product Marketing Manager is responsible for developing core product marketing positioning, messaging, and assets as well as sales and marketing tools across Apparel, Bras, and accessories. This role requires collaboration with the PLM's, internal creative, sales, and marketing teams to deliver key product positioning, copy, photography, video, packaging, and collateral support.
Key Responsibilities:- Develop strategy for ongoing product and tech storytelling that informs our marketing and eCommerce plans.
- Attend seasonal SPAM & Calibration Meetings to understand key product stories and identify timing and market location of product releases.
- Craft product positioning and messaging for all key product categories, communicating the value proposition of our products to differentiate us in the market.
- Partner with the internal creative team, marketing, and eCommerce teams to create product and technology storytelling content.
- Lead the development of the seasonal sell-in brief, identifying key stories and required sales materials.
- Partner with the footwear product marketer to execute head-to-toe strategy, positioning, and storytelling.
- Work with the product marketing and apparel leadership team to map out multi-year strategies for brand positioning.
- Provide directional guidance on sell-in materials, including product display, Tech Sheets, Trend Sheets, Reviewer's Guide, and workbook.
- Work with product and research teams on product and color naming and to develop product packaging and labelling that aligns with our brand stories.
- Consult with the Legal team for trademark approvals.
- Bachelor's degree in Marketing or related field.
- 5+ years of experience in brand or product marketing, consumer-packaged goods preferred.
- Proven experience in cross-functional collaboration and partnership across multiple divisions.
- Strong creative, planning, and conceptual skills.
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
- Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the company.
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale.
- Demonstration of innovation and initiative, always looking at improving our products and processes, while also displaying a willingness to dive into the details and help out wherever necessary.
- Passionate participation in Brooks' sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
- Embraces and lives the Brooks values.
- Availability to travel - 10%.
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