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Digital Advertising and Analytics Expert
2 months ago
As a key member of our team at Topline, you will be responsible for driving the success of our digital advertising campaigns across various platforms. Your expertise in managing and optimizing campaigns, analyzing performance, and leveraging data to inform strategic decision-making will be crucial in helping us achieve our business goals.
Key Responsibilities- Campaign Development and Management: Develop, execute, and manage PPC campaigns across multiple channels, ensuring alignment with our business objectives.
- Platform Expertise: Proficiently utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager to maximize ROI and drive campaign success.
- Analytics and Reporting: Utilize Google Sheets and other tools for campaign tracking, reporting, and analysis, and dive deep into analytics with GA4 to understand campaign performance and customer behavior.
- Conversion Tracking and Optimization: Implement and fine-tune conversion tracking to accurately measure the success of campaigns, and provide actionable insights and recommendations based on data-driven analysis.
- Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure campaign alignment with product offerings and company goals, and stay updated on advertising and analytics trends, tools, and best practices.
- Proven Experience: Proven experience in managing digital advertising campaigns, with a strong track record of success.
- Platform Expertise: Expertise in Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager, as well as strong proficiency in Google Sheets and other analytics tools.
- Analytical Mindset: Deep understanding of conversion tracking mechanisms and attribution modeling, with an analytical mindset and the ability to generate insights from complex data sets.
- Communication and Collaboration: Excellent communication and collaboration skills, with the ability to work independently and manage multiple projects simultaneously.
- Education and Certifications: Bachelor's degree in Marketing, Analytics, or a related field, and relevant certifications in Google Ads, Google Analytics, etc.
- Competitive Compensation: A competitive base with a rewarding commission structure.
- Opportunities for Growth: Opportunities for unlimited growth and advancement within the organization.
- Dynamic Work Culture: A dynamic work culture that values innovation, hard work, and the success of our team members.
- Professional Development: Professional development opportunities in a rapidly growing, venture-backed company.
- Remote Working Culture: A remote working culture that allows for flexibility and work-life balance.
