Director of Retail Brand Experience

3 days ago

Carson, California, United States Lakeshore Learning Materials Full time
Director of Retail Brand Experience

Lakeshore Learning Materials is seeking a highly skilled Director of Retail Brand Experience to join our team. As a key member of our retail leadership team, you will be responsible for developing and implementing a comprehensive brand experience strategy that drives sales growth and enhances the overall customer experience across our 60+ retail stores.

Key Responsibilities:
  • Collaborate with cross-functional teams to develop and implement a clear brand experience strategy that aligns with company priorities and customer trends.
  • Partner with key stakeholders to create and drive thoughtful segmentation strategies that provide differentiation in the marketplace.
  • Relentlessly drive space-optimization improvements to the in-store experience through strategic vision and direction focused on improving sales and inventory productivity with revenue growth.
  • Provide performance feedback on visual merchandising initiatives, identify opportunities for improving results, and provide solutions to store-specific visual and merchandising challenges.
  • Collaborate with the Marketing team to create retail-specific marketing materials and provide insight and develop strategy on how to amplify retail through brand marketing initiatives.
  • Establish a seasonal brand strategy in partnership with marketing and sales teams to drive overall growth in retail.
  • Ensure that the brand experience is consistent across all touchpoints and aligns with overall company vision.
  • Communicate the clear articulation of visual merchandising strategies to the organization.
  • Drive innovation in visual merchandising techniques and displays to create unique and memorable guest experiences.
  • Be a dynamic change agent, a coach, and a mentor, a thought leader, a transparent and effective communicator, and a trustworthy partner.
  • Interface with cross-functional departments to fully understand key product priorities.
  • Build and champion strong collaborative working partnerships with Senior Director of Stores, Territory Managers, store leadership teams, and home-office partners.
  • Support the Retail Executive team with all business and visual-related strategies.
  • Provide insight and strategic direction on the best available technologies to improve the in-store experience.
  • Ideate and oversee visual merchandising initiatives that increase operational efficiency by understanding the store needs and developing solutions for innovative ways of working.
  • Champion new merchandising tests, initiatives, and proof-of-concept strategies in which visual expertise is required.
  • Provide budget oversight and accountability.
Requirements:
  • 9+ years of demonstrated success in visual brand management, marketing, or a related field.
  • Excellent understanding of retail trends and consumer behaviors.
  • Ability to strategically plan initiatives and execute those initiatives flawlessly.
  • Business acumen with analytical, planning, and problem-solving skills, plus an outcome-oriented mindset.
  • Proven track record of developing and implementing successful visual merchandising strategies in a retail environment.
  • Strong organizational skills and ability to multitask in a fast-paced environment.
  • Excellent written and verbal communication skills that can adapt to various audiences.
  • Self-motivated and results-oriented, with a focus on providing solutions to entrenched issues.
  • Skilled at prioritizing, while remaining flexible to changing priorities and assignments.
  • Proficiency in design software such as Adobe Creative Cloud and AutoCAD preferred.
  • Proficiency in all Microsoft Office programs preferred.
What We Offer:
  • Salary: $157,000-$175,000 with an annual bonus of up to 20%.
  • Paid leave for new parents to support work/life balance and family bonding.
  • Excellent medical/dental and vision coverage—EPO, PPO, and HSA.
  • 401(k) retirement plan with company contribution.
  • Flexible benefits—choose what you like, ignore the rest.
  • On-site preschool for our employees' children.
  • On-site employee gym for all levels/fitness needs.
  • Generous employee discount.
  • Casual dress...and we really mean it.

Lakeshore Learning Materials is an equal opportunity employer and welcomes applications from diverse candidates. We strive to create an intentionally diverse and inclusive community that is representative of the teachers, families, and children we serve.

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