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Digital Marketing Specialist

3 weeks ago

Bakersfield, California, United States California Aeronautical University Full time
Digital Marketing Specialist Job Summary
CALIFORNIA AERONAUTICAL UNIVERSITY IS SEEKING A DIGITAL MARKETING SPECIALIST TO JOIN ITS TEAM
As a Digital Marketing Specialist, you will be responsible for creating and executing effective digital marketing strategies that drive business growth and enhance brand awareness. You will work closely with the marketing team to develop and implement targeted marketing campaigns across various digital channels, including social media, email, and search engine optimization (SEO).

Main Responsibilities
• Develop and execute digital marketing strategies that align with business objectives.
• Create high-quality content for various digital platforms, including blog posts, social media posts, and email newsletters.
• Design and implement targeted digital marketing campaigns across social media, email, and SEO channels.
• Analyze and report on the performance of digital marketing campaigns using key performance indicators (KPIs) with actionable information on how to enhance the effectiveness of marketing campaigns
• Collaborate with the marketing team to develop and implement new digital marketing initiatives.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Provide recommendations for improving digital marketing campaigns and strategies.

Requirements
• Bachelor's degree (or equivalent) in marketing, advertising, or communications.
• 2+ years of experience in a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.
• Strong understanding of digital marketing principles and strategies.
• Excellent writing and communication skills.
• Ability to work with creative tools like Canva, Photoshop, Illustrator, Premiere, and other Adobe programs.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Estimated Salary Range:: $70,000 - $90,000 per year.