Creative Marketing Professional

6 days ago


Bakersfield, California, United States California Aeronautical University Full time
Marketing Coordinator Job Description
California Aeronautical University seeks a highly skilled Marketing Coordinator to join its marketing team. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work under tight deadlines.

Responsibilities
• Execute effective marketing strategies to support company goals and enhance brand awareness.
• Coordinate various marketing efforts, including event management and content creation.
• Optimize marketing campaigns through innovation and creativity.
• Support the marketing team in daily administrative tasks.
• Prepare captivating promotional presentations for various audiences.
• Write and edit content for different platforms such as emails, website, and social media.
• Develop effective content to use in promotional materials, including engaging short-format videos, editorial and social media imagery, and graphics for marketing collateral.
• Track, analyze and report on the performance of marketing campaigns using key performance indicators (KPIs) with actionable information on how to enhance the effectiveness of marketing campaigns
• Manage marketing efforts for trade shows, conferences, and events, including distribution of promotional and collateral materials
• Managing and coordinating tasks outsourced to external vendors, such as printing companies
• Reconcile marketing invoices and outreach event expenses
• Manage and update company database and customer relationship management systems (CRM).

Requirements
• Bachelor's degree (or equivalent) in marketing, advertising, or communications.
• 2+ years of experience in a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.
• Creative and analytical skills to interpret the success of a marketing campaign and make the necessary changes to improve results.
• Strong organizational and project management skills, as well as attention to detail.
• Excellent copywriting and communication skills.
• Self-starter able to independently move projects forward, prioritize tasks, and meet deadlines.
Estimated Salary Range:: $65,000 - $85,000 per year.

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