Senior Manager of Trade Shows/Events
4 days ago
Verkada is seeking a highly experienced Senior Manager of Trade Shows/Events to lead our trade show team in scoping, planning, and executing high-quality activations at conferences across North America.
Key Responsibilities:- Build and manage a national team of highly competent individuals to execute upwards of 50 trade show conferences per quarter.
- Implement our North America trade show strategy aligned with Verkada's demand generation goals, including identification, evaluation, and selection of relevant industry events.
- Collaborate with sales, product marketing, creative, and demand generation teams to define event objectives, messaging, deliverables, speaking slots, and participation.
- Plan and automate pre, during, and post-event social, digital, and online communication, engagement, and measurement with the MOPs team.
- Manage all aspects of events, including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, and engaging event experiences.
- Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and alternatives.
- 7-12 years of marketing experience building, executing, and scaling multiple, multi-faceted trade shows.
- At least 2 years of people management experience with strong ability to hire experienced employees with high EQ/IQ.
- Strong event management and project management ability of managing calendars with multiple events running simultaneously.
- Budget management and reporting experience, including using metrics to back up assumptions, generate performance forecasts, assess the efficacy of marketing programs using attribution.
- Ability to use marketing and sales CRMs and stacks to build landing pages, automate simple campaigns, and send email communications.
- Strong negotiation and management skills with external suppliers, agencies, and venues.
- Demonstrable experience creating creative, hacky, and unexpected successful event or campaign experiences that yield higher ROI (pipeline/spend).
- The ability to frequently travel, including weekends and stays up to a week, to attend highly strategic events, scout locations, or spot-check vendor execution.
- Bachelor's Degree or equivalent of 4+ additional years of work experience.
- Inbox 0 type personality and roll-up-your-sleeves mentality.
At Verkada, we offer a competitive salary range of $140,000-$200,000 USD, plus additional forms of compensation, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).
We are an equal opportunity employer and are committed to providing employment opportunities to all individuals without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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