Marketing Communications Specialist

2 days ago


Mesa, Arizona, United States Southern Illinois University Full time

About the Role

This position will play a key role in developing and implementing public relations, marketing, and communications campaigns that drive enrollment and support the College of Business and Administration's (COBA) strategic goals. The successful candidate will have a strong understanding of marketing analytics and new media technologies, as well as traditional methods.

Key Responsibilities

  • Develop and evaluate public relations, marketing, and communications campaigns to achieve maximum exposure and support among internal and external constituencies.
  • Develop a comprehensive brand architecture that can be communicated and implemented across all internal stakeholders.
  • Employ an effective social media strategy to engage with target audiences.
  • Implement and apply market research to ensure that messages and materials are tied to the needs and perspectives of target audiences.
  • Use marketing analytics to inform planning and measure the success of activities.
  • Negotiate contracts for work with advertising and creative vendors; benchmark and track effectiveness.
  • Develop annual and long-range plans with specific strategies, effective tactics, and measurable objectives that will result in effective stewardship of SIU's brand.
  • Create and implement an operational marketing plan to address recruitment and enrollment goals of the College.
  • Develop and administer annual budgets and assure appropriate fiscal responsibility and controls so that marketing funds are spent effectively, strategically, and in compliance with university business and legal policies.
  • Provide creative collaboration in pursuit of external development activities: creation and development of fund-raising campaign-related materials, public announcements of gifts and grants, and discussions of development campaign progress.
  • Establish strong lines of communication with internal groups to develop stories and messages concerning activities, research success, innovative and economic successes, alumni news, and other items to establish and highlight the College's and University's image.
  • Responsible for COBA news releases. Work with University Communications in development of news and press releases related to the College's and University's efforts.
  • Leads, manages and inspires a staff of Graduate Assistants, providing coaching and development as needed.

Qualifications

  • Bachelor's degree in marketing, communications, public relations, or related field.
  • Five (5) years of professional work experience in a university public relations, marketing, or communications setting, or in a corporate/professional environment.
  • Demonstrated record of developing and leading successful and fully integrated/omni-channel marketing and communications campaigns that achieve specific, measurable results.
  • Understanding of market research and marketing analytics.
  • Understanding of budget planning and monitoring processes.
  • Proficient in Microsoft Office Suite and various social media applications.
  • Outstanding skills in verbal, written, and social media communication.


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