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Chief Analytics Officer

2 months ago

Dallas, Texas, United States Golin Full time

Golin is seeking a Chief Analytics Officer to enhance our dynamic team, overseeing measurement, research, and analytics for prominent clients while collaborating with Strategist leadership to promote overall team and business advancement. You will empower interdisciplinary teams to deliver thorough, precise reports, data-driven insights, and influence strategic business outcomes, while also acting as a mentor to junior analysts.

The role of a Chief Analytics Officer is to serve as the senior advisor to key clients, senior client stakeholders, and Golin leadership. Key responsibilities include driving thought leadership and facilitating effective decision-making to meet clients' communication and business objectives.

In this high-visibility position, you will work with diverse teams and partner cross-functionally with account management, creative, strategy, and media specialists. Our ideal candidate possesses extensive experience in data-driven marketing and communications analysis, exceptional communication and presentation skills, a background in developing new offerings, and a proven ability to cultivate client relationships, alongside strong leadership and people management capabilities.

Key Responsibilities:

  • Innovate and take initiative to proactively identify and resolve challenges while forecasting new methods to measure business impact, collaborating with account leads to propose new opportunities and enhance workflows.
  • Lead client analytics projects (timeliness, quality, profitability, team management): planning, managing, guiding, and presenting a variety of analytic projects from inception to completion in close collaboration with supporting analysts and account leads.
  • Formulate analytical strategies to address business challenges and provide thought leadership, including the development and delivery of analytic roadmaps and project plans.
  • Build rapport and trust with key client personnel, ranging from individual contributors to senior leadership, as well as internal account leads and supporting analysts.
  • Exhibit exceptional storytelling skills: synthesizing diverse data sets for comprehensive views, presenting data visually and creatively, and crafting impactful presentations with concise narratives and actionable insights aligned with business goals.
  • Manage multiple resources and projects simultaneously toward successful completion, including ongoing core workstreams and urgent, ad-hoc requests.
  • Serve as an analytics authority, encompassing:
  • Digital analytics across earned, owned, and paid media; web, mobile, email, social, and media.
  • Measurement expertise including framework development, benchmarking, KPI setting, reporting, dashboards, and attribution.
  • In-depth knowledge of relevant social and media analytics tools (for monitoring, CRM, social engagement, audience intelligence, data visualization).
  • Experience in analyzing social content performance for paid and organic posts across various platforms.
  • Stay current with all social platforms and key media developments, able to identify emerging trends in the social, media, and consumer landscape.
  • Collaborate with lead Strategists (head of Analytics; lead Planner) to guide overall team management, participate in recruitment, mentorship, and career development, and serve as a Strategist representative to contribute to new business initiatives and share best practices across the organization.
Qualifications:
  • Bachelor's degree in a quantitative or qualitative field (e.g., Consumer Insights, Statistics, Mathematics) or equivalent years of relevant professional experience in data analytics with a demonstrated passion for digital and experience as a primary contact for multiple concurrent client relationships.
  • 12+ years of experience, preferably within an Advertising, PR, or digital marketing agency.
  • 10+ years of proven managerial/supervisory experience with strong coaching and mentoring abilities.
  • Demonstrated success in building relationships based on trust and mutual respect with junior and mid-level team members.
  • Ability to effectively delegate and manage team workloads and responsibilities based on skill sets and growth opportunities.
  • Exemplifies a servant leadership mindset, prioritizing the well-being of the team and organization, fostering team career development and growth, and effectively managing diverse personalities and goals.
  • Strategic thinker with the ability to formulate appropriate analytic solutions to address business needs and experience successfully presenting them to clients.
  • Strong working knowledge of media/social/digital analysis and research methodologies.
  • Highly motivated, collaborative team player with excellent leadership, communication, organizational, and interpersonal skills.
  • Proficient in developing relationships and building trust across diverse teams.
  • Confident and commanding when presenting to all internal and external audiences.
  • Able to think on your feet and facilitate productive workshops and brainstorming sessions.
  • Effectively communicate with direct manager, senior management, and clients; synthesize relevant information on key milestones, success criteria, and risks.
  • Hands-on experience with a range of analytic ecosystems and tools.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Ability to thrive in a fast-paced environment and manage multiple tasks and projects; strong prioritization skills to meet deadlines.
  • Exceptional presentation, communication, and writing skills.
About Golin:

Golin is a forward-thinking public relations agency committed to reaching a profoundly diverse market. Inclusion is a core value for Golin, and we focus on fostering a culture that is intentionally inclusive, highly diverse, and uncompromisingly equitable. Our expertise spans brand-building, innovative digital content, corporate reputation, healthcare advocacy, and advanced measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our client roster includes many of the largest CPG, retail, food, healthcare technology, and consumer service companies globally.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.