Senior Manager, Commercial Analytics
2 weeks ago
Overview:
The Senior Manager, Commercial Analytics will be instrumental in converting clinical data into strategic insights for our commercial divisions. This role requires a deep understanding of clinical information to support key business decisions, competitive assessments, and market strategies, ensuring alignment with our Strategic Priorities.
Key Responsibilities:
- Market Intelligence:
- Provide clinical knowledge to the Marketing team for various projects, including Product Claims Matrix and essential marketing documents like Clinical Evaluation Reports (CER) and Summaries of Safety and Clinical Performance (SSCP).
- Analyze and track competitor product pipelines and regulatory changes.
- Utilize market intelligence to identify opportunities and gaps that can serve as competitive advantages.
- Develop and maintain a Competitor Cross Reference & Self Substitution Database to enhance commercial operations and strategic initiatives.
- Integration of Clinical Insights:
- Work collaboratively with cross-functional teams, including commercial, marketing, and clinical departments, to drive strategic objectives and enhance sales performance.
- Extract pertinent clinical insights from both internal and external data sources.
- Translate intricate clinical findings into actionable strategies for commercial growth.
- Support market strategies with clinical expertise across various business systems.
- Data-Driven Decision Making:
- Leverage clinical expertise to guide commercial decisions, ensuring data accuracy that aligns with the organization’s strategic goals.
- Engage in product launch strategies, pricing, and market access planning to ensure successful launches.
- Assist with RFP & Contracts Cross Referencing Requests to facilitate commercial success.
- Ensure alignment between clinical evidence and commercial messaging.
- Data Quality Assurance:
- Ensure clean and accurate product descriptions across various systems in collaboration with the Product Master Team and Marketing.
- Establish processes for data collection, processing, and accuracy for competitive and commercial functions.
- Implement data quality control measures to maintain data integrity across the competitive landscape.
- Collaborate with product marketing and clinical operations to guarantee accurate and comprehensive data.
- Additional Responsibilities:
- Support various data management activities related to the Sales Enablement Digital Roadmap Project Deliverables as necessary.
Qualifications:
- Master's degree in a relevant field (e.g., Life Sciences, Vascular Healthcare, Business).
- Familiarity with medical procedure reimbursement codes such as CPT, DRG, etc.
- Demonstrated experience in clinical data management.
- Strong grasp of clinical processes and regulatory standards.
- Business acumen with the ability to translate clinical insights into commercial strategies.
- Exceptional communication and collaboration abilities.
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