Digital Media Executive Director

6 days ago


Los Angeles, California, United States Fox News Network Full time
Job Title: Executive Director, Digital Product

FOX Entertainment is seeking an Executive Director, Digital Product to oversee the development and execution of product strategies for ad products and technology, ensuring alignment with business goals and objectives.

Key Responsibilities:
  • Lead the development and execution of product strategies for ad products and technology, ensuring alignment with business goals and objectives
  • Lead product development efforts, establishing vision, objectives, and priorities while ensuring alignment with Editorial, Engineering, and other key stakeholders
  • Manage the site development process, focusing on enhancing user experience and optimizing user interface design
  • Collaborate with cross-functional teams to design and implement monetization strategies, integrating advertising seamlessly into the user experience
  • Collaborate with leadership to identify growth opportunities for TMZ's digital products and execute revenue initiatives
  • Collaborate with ad sales, operations, and support teams to optimize revenue and enhance user experience
  • Innovate and create complimentary ad experiences for consumers, maximizing engagement and revenue potential
  • Drive consumer engagement by building and refining products that resonate with target audiences
  • Identify and prioritize features and enhancements that surface what matters most to users, based on data-driven insights and user feedback
  • Identify trends in media, digital products, and technology to inform strategic decisions
  • Develop engagement points with the target audience through various channels, meeting consumers where they are to maximize reach and impact
  • Develop and optimize current suite of products against defined goals
  • Implement strategies to retain and grow the audience, fostering fandom and building a loyal user base
  • Maintain reports and analyze data to gauge content performance, revenue drivers, consumption patterns, and effectiveness of marketing campaigns
  • Cultivate and manage relationships with key vendors and partners to support digital business development
  • Establish vision for the digital organization, lead digital reviews, and develop department budgets and forecasts
  • Oversee digital media team comprising product management, business intelligence and analytics, SEO, and content operations
Requirements:
  • 10+ years of work experience in a leadership role, preferably with a digital news organization, demonstrating expertise in digital product UX/UI, programmatic and digital (display and video) advertising
  • Bachelor's degree in technology, engineering, business, or related field
  • Proficiency in online advertising dynamics, trends, and technologies
  • Demonstrated experience and a strong understanding of CMS platforms
  • Exposure to major programming technologies and languages (including PHP, JavaScript, HTML5, XCODE, Java, and NET)
  • Strong leadership, problem solving, strategic thinking, and analytical skills
  • Motivated to excel in a fast-paced, news-gathering environment
  • Excellent written, verbal, and presentation skills and effective in interactions with internal executives and external partners
  • Strong analytical/Excel skills, including the ability to identify trends in data sets


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