Digital Marketing Specialist

2 days ago


San Antonio, Texas, United States XPEL Full time
{"Job Title: PPC Marketing Specialist Job Summary: As a PPC Marketing Specialist at XPEL, you will be responsible for developing and managing paid search campaigns across various platforms, including Google Ads, Bing Ads, Meta Ads & LinkedIn Ads. You will conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates. You will also monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting. Key Responsibilities: * Develop and manage paid search campaigns across various platforms * Conduct keyword research and ad copywriting to improve ad relevance and click-through rates * Monitor campaign performance and make data-driven decisions to optimize campaign budgets and targeting * Implement conversion tracking and attribution models to measure campaign effectiveness and ROI * Stay updated on industry trends, best practices, and platform updates for Google & Meta Ads and other PPC channels * Collaborate with cross-functional teams to align Paid Marketing strategies with overall marketing objectives and campaigns * Provide regular reports and insights to stakeholders on ads performance, optimizations, and recommendations Requirements: * Bachelor's degree in marketing, Business, or a related field * Minimum 5 years of experience managing paid search campaigns on Google Ads, Bing Ads, Meta Ads & LinkedIn Ads * Proven track record of successfully managing and optimizing PPC campaigns to achieve business objectives * Strong analytical skills and proficiency in using analytics platforms such as Google Analytics and Google Data Studio * Knowledge of keyword research tools and bid management platforms * Excellent written and verbal communication skills, with the ability to present data and recommendations clearly and effectively * Strong attention to detail and the ability to manage multiple projects simultaneously * Proficiency in Microsoft Excel and Google Apps * Experience with A/B testing and other experimentation techniques to optimize campaign performance * Ability to work independently and as part of a team, with a proactive and problem-solving mindset * Familiarity with conversion rate optimization (CRO) principles and best practices * Ability to handle bigger budgets and manage multiple campaigns simultaneously * Agency side experience preferred * Google Ads and Google Analytics certifications are a plus XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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