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SEO Director

2 months ago

Murfreesboro TN, United States Servpro Industries, LLC Full time
Job Title: SEO Director

Join Servpro Industries, LLC as a seasoned SEO Director to lead our organic search strategy and drive growth for our organization.

About the Role

We are seeking a highly experienced SEO Director to lead our digital marketing efforts and drive organic growth. As a key member of our team, you will be responsible for developing and executing comprehensive SEO strategies to increase organic search rankings, drive targeted traffic, and improve efficiency.

Key Responsibilities
  • Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
  • Develop and implement comprehensive SEO strategies to increase organic search rankings, drive targeted traffic, and improve efficiency.
  • Lead Google Business Profile efforts nationwide, optimizing performance.
  • Oversee teams dedicated to SEO, content creation, user experience, link-building, and development.
  • Provide data-driven decision making and conduct regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Semrush, and other relevant tools.
  • Stay up to date on Google algorithm updates, best practices in SEO and analytics, and industry trends that could impact business performance.
  • Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other demand generation and business objectives.
  • Present SEO performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.
Requirements
  • 8 years SEO experience, including a minimum of 4+ years leading SEO initiatives for large brands.
  • Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is preferred.
  • Demonstrated experience managing a team of direct reports, agencies and contractors and a proven ability to mentor and develop direct reports into more senior roles.
  • Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
  • Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
  • Proven track record of success in driving organic search growth and improving website performance.
  • Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
  • Ability to travel 10% of the time.
About Us

Servpro Industries, LLC is a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.