SEO Director
2 months ago
What we offer
- Excellent health benefits plan, which includes medical, vision and dental options
- 401(k) with company match
- Company profit sharing plan
- Generous paid time-off and paid holidays
- Paid parental leave
- Company-paid mental health benefit through Headspace
- 2 free on-site fitness rooms
- Employee Assistance Program
- Employee Resource Groups
- Personal and professional development program
Job Summary
Reporting to the Vice President of Digital Marketing, the Director, SEO will lead the organic strategy and execution driving growth for our organization. This role demands both comprehensive SEO knowledge (including on-page, technical, and off-page aspects) and solid business acumen. They will set the objectives, KPIs, and metrics, and monitor the performance of those SEO activities. They will have a clear point of view on where SEO is heading and enthusiasm for sharing thought leadership.
The Director, SEO will be a strong team leader and a desired partner. This is a hands-on, player/coach role that will both mentor the SEO team, and actively lead initiatives forward working cross functionally with content, design, UX, operations, development, and agencies. They will also educate and inform the broader digital team to align and follow SEO best practices as applied to their specialty. The Director, SEO will communicate with senior management and stakeholders to provide strategic guidance, clear prioritization and rationale for SEO initiatives and will listen carefully and consider the business needs and objectives of the organization.
You will
- Conduct SEO opportunity research including Share of Voice and keyword analysis.
- Develop and implement comprehensive SEO strategies to increase organic search rankings, drive targeted traffic and improve efficiency.
- Winning local - SERVPRO has thousands of franchise locations across US/Canada. Generating local demand at scale, will be paramount to successful performance.
- Lead Google Business Profile efforts nationwide, optimizing performance.
- Oversee teams dedicated to SEO, content creation, user experience, link-building, and development.
- Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
- Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
- Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Semrush, and other relevant tools.
- Stay up to date on Google algorithm updates, best practices in SEO and analytics, and industry trends that could impact business performance.
- Expertise in A/B and other testing methods and experience measuring SEO tactics via these methods.
- Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other demand generation and business objectives.
- Present SEO performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.
You have
- 8 years SEO experience, including a minimum of 4+ years leading SEO initiatives for large brands. Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is preferred.
- Demonstrated experience managing a team of direct reports, agencies and contractors and a proven ability to mentor and develop direct reports into more senior roles.
- Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
- Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
- Practical experience managing Google Business Profiles.
- Proven track record of success in driving organic search growth and improving website performance
- Proficient in complex analytical problem-solving.
- Possess a competitive drive and a strong desire to learn.
- Thrive in a fast-paced and dynamic environment.
- Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
- Ability to travel 10% of the time
About SERVPRO
For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.
SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.
-
SEO Director
4 months ago
Gallatin, TN, United States Servpro Industries, LLC Full timeWhat we offer Excellent health benefits plan, which includes medical, vision and dental options 401(k) with company match Company profit sharing plan Generous paid time-off and paid holidays Paid parental leave Company-paid mental health benefit through Headspace 2 free on-site fitness rooms Employee Assistance Program Employee Resource Groups ...
-
SEO Director
7 days ago
Dixon Springs, TN, United States Servpro Industries, LLC Full timeWhat we offer Excellent health benefits plan, which includes medical, vision and dental options 401(k) with company match Company profit sharing plan Generous paid time-off and paid holidays Paid parental leave Company-paid mental health benefit through Headspace 2 free on-site fitness rooms Employee Assistance Program Employee Resource Groups ...
-
Senior SEO Executive
7 days ago
Dixon Springs, TN, United States Servpro Industries, LLC Full timeExcellent health benefits plan, which includes medical, vision and dental options ~Generous paid time-off and paid holidays ~ 2 free on-site fitness rooms ~ Employee Assistance Program ~ Reporting to the Vice President of Digital Marketing, the Director, SEO will lead the organic strategy and execution driving growth for our organization. This...
-
Assistant Director of Marketing
4 weeks ago
Albany, NY, United States New York State Bar Association Full timeThe New York State Bar Association, a non-profit professional organization based in Albany, NY, is seeking an Assistant Director of Marketing. The Assistant Director of Marketing oversees the Association’s marketing functions and is responsible for directing the planning and implementation of the Association’s marketing communications initiatives and...
-
Digital Marketing Director
2 days ago
Four States, West Virginia, United States Demandbase Full timeAbout the RoleWe are seeking an experienced Digital Marketing Director to lead our team's efforts in planning, building, and monitoring ABM digital campaigns within Demandbase One and external digital channels.This role requires strong expertise in managing target account lists and audiences within Demandbase One for use in digital campaigns. The ideal...
-
Director of Marketing, US Industrial
4 weeks ago
Los Angeles, CA, United States Avison Young Full timeOur Story Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. We’ve designed our corporate structure to best serve our clients by enhancing collaboration across our organization.At Avison Young, we are committed to providing a comprehensive suite of commercial...
-
Jackson, MO, United States GPAC Full timeThe Director of Marketing and Attorney Recruiting is responsible for overseeing the marketing and business development efforts of the firm, as well as managing the full recruitment process for attorneys, including lateral hires and associates. This leadership role requires a strategic thinker who can integrate marketing and recruiting initiatives to enhance...
-
Digital Marketing Manager
2 weeks ago
Nashville, TN, United States Workwear Outfitters Full timeWorkwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in...
-
Marketing and Web Analyst
4 days ago
Albany, NY, United States University at Albany Full timeMarketing and Web Analyst About University at Albany: Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and...
-
Manager, Paid Search
4 months ago
Chicago, IL, United States RISE Services Inc Full timeRise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...
-
Manager, Paid Search
1 month ago
Chicago, IL, United States Rise Full timeRise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...
-
Manager, Paid Search
2 days ago
Chicago, IL, United States Quad Full timeRise is an award-winning , full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...
-
Sr. Manager of Writing Studio
3 days ago
Los Angeles, CA, United States Hitachi Vantara Full timeOur CompanyWe’re Hitachi Vantara, a global infrastructure business. Our people are the force of meaningful progress. We enable the incredible with data – from taking theme park fans on magical rides, conserving natural resources, protecting rainforests to saving lives. We empower businesses to automate, optimize and advance innovation. Together, we...