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Strategic Communications Expert

2 months ago

Leesburg, Virginia, United States Anika Systems Full time
Job Overview

Anika Systems, a leading provider of innovative IT solutions for federal government agencies, is seeking a highly skilled Strategic Communications Specialist to join our team.

Key Responsibilities
  • Strategic Communication Planning: Develop and implement comprehensive communication plans aligned with the organization's strategic goals and objectives.
  • Messaging Development: Create, develop, and implement a variety of communications materials, including senior leader briefings, talking points, presentations, news and information articles, marketing and branding content, and events such as town halls, brown bags, and information sessions.
  • Media Relations: Manage media inquiries, build strong relationships with journalists, and secure positive media coverage.
  • Internal Communications: Develop and execute effective internal communication strategies to keep employees informed, engaged, and aligned with the organization's vision.
  • Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including clients, investors, regulators, and industry partners.
  • Crisis Communication: Develop and implement crisis communication plans and protocols to effectively manage potential reputational risks.
  • Content Creation: Create high-quality content, including press releases, articles, blog posts, presentations, and social media posts.
  • Digital Communications: Manage the organization's digital presence, including website, social media channels, and other digital platforms.
  • Visual Coordination: Coordinate with graphic artists and web designers to provide visually appealing products that are consistent with client branding.
  • Marketing Support: Develop, update, and maintain marketing materials for organizational strategic initiatives.
  • Policy Analysis: Analyze and help develop and/or improve policies and procedures for various programs and operational needs.
  • Collaboration: Work closely with teams, senior leadership, and customers to aid in the development and implementation of various communications approaches, methodologies, and frameworks.
  • Complex Concept Articulation: Articulate complex concepts in a compelling manner using written, visual, and verbal methods.
Qualifications
  • Bachelor's degree from an accredited college or university.
  • 5+ years' experience creating marketing, training, and/or communications materials for government agencies.
  • Proficiency with the MS-Office suite and graphic design tools like Adobe Illustrator, MS Publisher, or InDesign.
  • Strong verbal and written communication skills.
  • Proactive, reliable, organized, and detail-oriented.