Digital Strategy Manager

4 days ago


La Plata, Maryland, United States NDG Communications Full time
Job Title: Manager, Digital Strategy

We are seeking a highly skilled and experienced Manager, Digital Strategy to join our team at NDG Communications. As a key member of our digital marketing team, you will be responsible for leading digital marketing strategy, lead generation efforts, and digital media channels.

Responsibilities:
  • Develop and execute digital marketing strategies across paid and organic channels to meet client goals.
  • Manage and optimize digital marketing campaigns across Google Ads, Microsoft Ads, Facebook Ads, and programmatic ad platforms.
  • Collaborate with the Digital Marketing Director, Media Analyst, and Marketing Services team to ensure alignment and optimization of digital marketing strategies.
  • Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
Requirements:
  • Minimum 6 years of experience in digital marketing, with expertise in leading digital strategy across paid and organic channels.
  • Proven experience with Google Ads, Microsoft Ads, Facebook Business Manager/Ads Manager, and programmatic display platforms.
  • Knowledge of Google Analytics, Google Tag Manager, and Google LookerStudio for data/conversion tracking and visualization.
  • Google Ads certification in Search, Display, and/or Measurement.
  • Strong written and verbal communication, analytical skills, and data-driven thinking.
What We Offer:
  • Competitive annual salary based on skills and experience.
  • Five weeks of PTO, including paid holidays, vacation, and sick leave.
  • Comprehensive health care benefits, including dental and vision coverage.
  • 401(k) retirement plan with company matching contributions.

We are a close-knit, supportive team that values your contributions and encourages professional growth. If you are a strategic thinker with a passion for digital marketing, we encourage you to apply.



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