Product Management Leader

4 weeks ago

San Francisco, California, United States GEICO Full time

GEICO is seeking a seasoned Product Management professional to drive growth and innovation within our MarTech team. As a Product Management Leader, you will be responsible for transforming the product experience by identifying opportunities for value creation and driving sustainable product solutions through technology. The ideal candidate will champion a startup mindset and deliver differentiated experiences for our customers.

As a key member of the MarTech team, you will enable and empower marketers to confidently use our tools and provide them with insights to deliver a great experience in a well-managed way. We are building a world-class MarTech Product team within GEICO to enable marketers to lead with a data-driven approach in marketing and help them run high-performing campaigns at scale.

This role is a hybrid position, requiring on-site presence 3 days a week at one of our locations. Key responsibilities include:

  • Defining requirements for communications to GEICO customers across channels, working closely with business stakeholders and marketing strategists to create incremental value.
  • Identifying and measuring KPIs, with a focus on adjusting and refining as data dictates.
  • Collaborating with tech peers and architecture to understand technical tradeoffs and lead execution of requirements in an agile fashion.
  • Reporting on performance to stakeholders, demonstrating incremental value creation.
  • Encouraging adaptability, informed by emerging solutions, industry trends, and changing customer needs.
  • Defining scalable solutions by deep knowledge of marketer workflow.
  • Understanding technology concepts and how underlying MarTech product services perform across channels and customer touchpoints.
  • Fostering a strong agile discipline and inspiring teams to continuously improve delivery through understanding of key agile metrics.

Basic qualifications include:

  • Bachelor's Degree.
  • At least 3 years of experience in Product Management within MarTech or adjacent space.
  • At least 3 years of experience writing requirements and working closely with engineering teams managing all aspects of a product feature throughout its lifecycle from concept to delivery.
  • At least 2 years of hands-on experience with Marketing Platforms, e.g., Salesforce Marketing Cloud or equivalent.
  • At least 1 year of experience with concepts around campaign, journey management, and digital marketing best practices.

Preferred qualifications include:

  • Experience working as a marketer or as a solutions architect.
  • Certifications, e.g., Salesforce Certified Marketing Cloud Administrator, Marketing Cloud Email Specialist, or equivalent.
  • High sense of accountability and strong problem-solving skills.
  • Excellent written and verbal communication skills.
  • Strong interpersonal and collaborative skills to influence across the organization.
  • Insurance industry experience.

Annual salary range: $86,154.00. Benefits include Premier Medical, Dental, and Vision Insurance, Paid Vacation, Sick, and Parental Leave, 401(k) Plan, Tuition Reimbursement, and Paid Training and Licensures.

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