Marketing Professional
3 days ago
Accommodations Plus International is the global leader for crew accommodation solutions, changing the way businesses manage travel. Our technology platform streamlines day-to-day operations and elevates the crew layover experience.
Salary
The estimated salary range for this position is $100,000 to $120,000 per year, plus bonus.
About the Role
We are seeking a highly strategic marketer who excels in B2B settings and has a proven track record of translating marketing plans into action. The Marketing Specialist will play a key role in developing and executing strategic marketing initiatives, increasing brand awareness, attracting new clients, and retaining our diverse client portfolio.
Job Responsibilities
Our ideal candidate will have exceptional verbal and written communication skills, with the ability to tailor messaging for different audiences and formats. They will lead creative efforts to build and evolve the API brand, ensuring consistent and compelling messaging across all touchpoints. They will establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. The successful candidate will also conceptualize and execute innovative marketing campaigns, regularly assessing campaign performance and optimizing for better results.
Required Skills and Qualifications
A Bachelor's degree in Marketing, Public Relations, Business Administration, or related field is required. A minimum of 3-5 years' experience in marketing, product, and/or brand management, with a strong focus on B2B marketing, is also essential. Proficiency with online marketing, social media tools, and experience with marketing automation and CRM platforms are necessary. Exceptional problem-solving abilities, a creative mindset, and the ability to multi-task and work under strict deadlines are also crucial.
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