Vice President, Brand and Communications
3 days ago
We are seeking a visionary Vice President of Brand to join our executive team and lead our global brand strategy. In this pivotal role, you will be responsible for shaping and executing a comprehensive brand vision that drives business growth, enhances our market position, and reinforces our company values across all touchpoints.
Key Responsibilities:- Develop and execute a global brand strategy that aligns with and supports the company's overall business objectives. Collaborate with C-suite executives to ensure brand initiatives drive measurable business outcomes.
- Foster strong partnerships with Marketing, Sales, Product, Engineering, Customer Success, and Operations to ensure brand consistency and excellence across all customer touchpoints and internal experiences.
- Lead the charge in identifying emerging trends and technologies to enhance our brand expression and customer engagement. Drive innovation in experiential marketing, digital platforms, and creative content.
- Build and mentor a high-performing team of comms professionals and creative professionals, including designers, content creators, social media marketing, public relations, and brand strategists. Cultivate a culture of creativity, collaboration, and continuous improvement.
- Optimize allocation of brand resources across the organization, balancing short-term needs with long-term strategic initiatives. Develop and manage substantial budgets to support brand-building activities.
- Establish and maintain brand guidelines, ensuring consistent application across all channels and markets. Develop systems and processes for efficient brand management at scale.
- Represent the company as a brand ambassador at high-profile events, speaking engagements, and industry forums. Contribute to developing thought leadership content that positions the company as an industry authority.
- Leverage analytics and market research to inform brand strategy, measure the effectiveness of brand initiatives, and demonstrate ROI to stakeholders.
- Develop strategies for brand growth in new markets, ensuring cultural relevance while maintaining core brand values.
- Lead the brand response to potential reputational issues, working closely with PR and communications teams to protect and enhance the company's image.
- 15+ years of progressive experience in brand management, marketing, or related fields, with at least 5 years in senior leadership roles
- Proven track record of developing and executing successful brand strategies for global companies
- Strong business acumen with the ability to translate brand initiatives into tangible business results
- Excellent leadership skills, including experience managing and mentoring large, diverse teams
- Strategic thinker with the ability to navigate complex organizational structures and drive change
- Deep understanding of digital platforms, emerging technologies, and their impact on brand expression
- Strong financial management skills, including experience with large budget oversight and ROI analysis
- Exceptional communication and presentation skills, with the ability to influence C-level executives and board members
- Bachelor's degree required; MBA or advanced degree in a related field preferred
- Experience leading brand and communications strategy for high-growth technology companies
- Track record of successful brand repositioning or rebranding initiatives
- Expertise in building brands in highly regulated or complex B2B environments
- International experience, particularly in emerging markets
- Recognition in the industry through awards, speaking engagements, or publications
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