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Senior Marketing Representative

2 months ago

Minneapolis, Minnesota, United States Eac Full time
About EAC

EAC Product Development Solutions is a leading provider of product development services, offering a comprehensive range of solutions to help companies design, manufacture, and connect with their products. With over 27 years of experience, EAC has established itself as a trusted partner for businesses seeking to optimize their technology, systems, people, and processes for long-term success.

Job Summary

We are seeking a highly skilled Senior Marketing Representative to join our PTC Business Unit. As a key member of our marketing team, you will be responsible for creating and executing cohesive marketing campaigns to promote our products and services across various digital media channels. The ideal candidate will have a strong background in marketing technology, creative thinking, and analytical skills, with the ability to work autonomously and collaboratively with internal teams.

Key Responsibilities
  • Design and deliver transformative marketing automation campaigns annually, ensuring alignment with EAC's strategic business goals and budget.
  • Create and collaborate with multiple teams to provide communication, promotions, and sales tools for direct and channel sales activities, national branding presence, and additional promotional materials.
  • Develop and implement innovative, goal-driven marketing automation campaigns that enhance lead nurturing across channels such as email, social media, and web, while promoting best practices for optimal business unit success.
  • Analyze the effectiveness of marketing strategies and social media campaigns, making data-driven recommendations to ensure ongoing business unit success.
  • Create and manage the marketing story of the business unit through graphics and illustrative methods.
  • Conduct market research and monitor industry trends and behaviors.
  • Perform support duties including database management, reporting and analytics, maintaining marketing materials, tradeshow support, and managing sales and marketing software tools.
Requirements
  • Bachelor's degree in Marketing or related field preferred.
  • 2+ years of experience in channel marketing and/or partner sales support.
  • 1-2 years of experience in NetSuite, MS Office, LinkedIn, Facebook, and WordPress preferred.
  • 5 years of experience overall in the Marketing field.
  • Prefer a candidate with experience and understanding of both direct sales and multiple distribution channel businesses.
  • Must have a strong understanding of marketing strategies.
  • Must have strong analytical skills and ability to derive insights from campaign performance data.
  • Must be able to attend marketing events which may include evenings and/or weekends.
  • Must have excellent verbal, written, and interpersonal communication skills.
Work Environment

The Senior Marketing Representative will work in a remote or hybrid environment in the Minneapolis, MN area. The ideal candidate will be able to work independently with focus and discipline to achieve customer, departmental, and company goals. The position requires the ability to work in a moderate noise level environment and travel to sites throughout North America as needed.