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Search Engine Marketing Specialist

2 months ago

San Francisco, California, United States FocusKPI, Inc. Full time
FocusKPI is seeking a SEM Online Marketing Analyst to become a vital part of the Paid Marketing Team within our organization.

The Paid Marketing Team is dedicated to executing and evaluating marketing initiatives that enhance the visibility of our client's offerings, engage new demographics, and ultimately expand our customer base. You will collaborate with a talented team that serves as a key growth driver for the business, working closely with essential partners in Product, Analytics, Design, and Engineering. Your direct report will be to the Performance Marketing Team Lead, specializing in Search & Review Sites.

The organization is in search of a Paid Search Manager to propel the advancement of their paid search initiatives. You thrive in a fast-paced setting, are energized by managing multiple tasks, and aim to uphold high standards, continuously improving team performance and project outcomes. Your data-driven mindset will guide your decision-making processes.

As part of the paid advertising team, you will leverage paid search methodologies to attract new users to our products. In this hands-on role, you will collaborate closely with the paid performance team, overseeing the launch, management, and scaling of paid search campaigns. A proactive individual with a robust understanding of paid search tactics, analytics, and testing will excel in this position.

Work Location: Remote - available throughout the US
Contract Duration: 18 months with potential for conversion
Compensation Range: $45/hr to $52/hr

Key Responsibilities:
  • Design, execute, and enhance innovative paid search strategies to meet business objectives and maximize return on investment (ROI)
  • Analyze and report on campaign performance metrics to guide strategic decisions, expansion initiatives, and improve future campaigns
  • Drive innovation within SEM by conducting ongoing testing and data-driven optimization of keywords, bidding strategies, and ad copy
  • Conduct in-depth reporting, focusing on bids, devices, audience segments, geographic and demographic targets, creative assets, etc.
  • Manage and optimize a multi-million dollar budget for substantial SEM growth, collaborating with external agencies for effective execution
  • Process trademark whitelisting requests for client partnerships and report competitor trademark violations as necessary
  • Submit and oversee project requests with cross-functional teams
Qualifications:
  • Expertise in campaign management, measurement, optimization, and reporting
  • 3-5 years of proven experience in managing complex paid search accounts with a deep understanding of search engine marketing and a history of driving channel growth
  • Strong affinity for data and exceptional analytical skills in manipulating data sets (e.g., creating pivot tables, VLOOKUP, managing budget/performance)
  • Highly organized and detail-oriented
  • Demonstrated ability to manage multiple projects simultaneously
  • Experience collaborating with Marketing Analytics, Product Marketing, Machine Learning, and Data Engineering teams
  • Ability to work effectively in both team settings and independently
  • Commitment to quality and results
  • A passion for the work and team, with a desire to enhance team performance in all aspects
Preferred Qualifications:
  • Experience with keyword trademark management and third-party tools
  • Knowledge of SQL
  • Experience in reporting, data presentation, and visualization using Tableau

Thank you for considering this opportunity.

FocusKPI Hiring Team

FocusKPI, Inc. is a data science and technology firm specializing in predictive analytics methodologies, headquartered in Silicon Valley, California, with an additional office in Boston, Massachusetts.