Omnichannel Strategy Director, Gastroenterology Expert

2 weeks ago

Mettawa, Illinois, United States AbbVie Full time
Job Description

AbbVie is revolutionizing marketing with the AbbVie Digital Lab, advancing smarter healthcare through innovative, insight-driven customer experiences.

Our mission is to drive meaningful impact by designing and delivering cutting-edge omnichannel strategies that align with the needs of our customers and the evolving healthcare landscape.

Key Responsibilities
  • Strategic Omnichannel Leadership: Evolve and refine omnichannel and digital marketing strategies to align with the brand's strategic imperatives.
  • Cross-Functional Collaboration: Lead and manage cross-functional teams to execute omnichannel marketing initiatives and A/B testing that align with the brand's overarching strategies.
  • Digital Lab Representation: Act as the primary point of contact for brand leadership, ensuring Digital Lab offerings align with brand priorities and are executed with excellence.
  • Adoption of Digital Capabilities: Drive the integration of advanced digital capabilities into brand strategies, ensuring alignment with broader business unit and franchise goals.
  • Insight-Driven Optimization: Partner with media activation owners and analytic teams to identify optimization opportunities for current activations.
  • Brand Stewardship within the Lab: Serve as the brand expert within the Digital Lab, ensuring that the brand's priorities are fully reflected in Lab initiatives.
  • Alignment with Cross-Functional Partners: Ensure priorities and initiatives are synchronized with dedicated partners across MABI, BTS, Performance Operations, and other relevant functions to support the brand's digital objectives.
  • Champion Digital Transformation: Align with brand marketing teams to drive AbbVie's Digital Transformation imperatives, encouraging adoption of necessary workstreams that support the transformation.
Requirements
  • Leadership & Strategic Direction: Proven ability to lead cross-functional teams within a digital marketing center of excellence, driving alignment and execution across multiple functions.
  • Effective Communication: Strong ability to articulate strategies, results, and data insights through clear, impactful storytelling.
  • Project Management: Expertise in managing a portfolio of digital and omnichannel projects, ensuring timely delivery and strategic alignment.
  • Core Marketing & Brand Expertise: Deep understanding of brand strategy and marketing execution, with a demonstrated ability to integrate digital and omnichannel tactics effectively.
  • Digital Marketing & Channel Optimization: Extensive experience with digital marketing channels, including websites, email, social, mobile, search, and display and their success metrics.
  • Pharma Experience Preferred: Experience within pharmaceutical, agency, vendor, or brand environments is highly desirable.
  • Educational Background: BA/BS in Business or Marketing required; MBA preferred. Equivalent experience considered.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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