Senior Global Brand Manager

4 weeks ago


Houston, Texas, United States Mast-Jägermeister Full time
Senior Global Brand Manager

We are seeking a highly skilled Senior Global Brand Manager to join our Global Consumer Strategy & Insights department. As a key member of our team, you will be responsible for developing and implementing global brand strategies that drive consumer and cultural relevance.

Main Responsibilities:

  • Lead the development of brand positioning, brand system development, and purpose evolution to drive consumer and cultural relevance.
  • Support the development of creative and messaging hierarchies for brand trademarks, including brief development and creative testing.
  • Test and establish new global communication research standards for future campaign development.
  • Refine target consumer understanding to improve campaign, content, and effectiveness.
  • Support the standardization of KPIs for brand equity tracking and growth driver evaluations.
  • Make recommendations to support global brand marketing and the marketing and sales organization in executing against opportunities.

Requirements:

  • Completed studies in marketing or a related discipline.
  • Deep experience in brand marketing and research in a client-side team, preferably in lifestyle products and/or entertainment industry.
  • Experience with quantitative and qualitative research and analyzing multiple content and data inputs.
  • Proficient in interpreting research learnings and results into story-driven analyses that clearly communicate implications.
  • Intellectual curiosity and openness to continuous learning.
  • Comfortable presenting in small and large groups.
  • Strong written and verbal communication skills in English and German.


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