Senior Global Brand Manager
4 weeks ago
We are seeking a highly skilled Senior Global Brand Manager to join our Global Consumer Strategy & Insights department. As a key member of our team, you will be responsible for developing and implementing global brand strategies that drive consumer and cultural relevance.
Main Responsibilities:
- Lead the development of brand positioning, brand system development, and purpose evolution to drive consumer and cultural relevance.
- Support the development of creative and messaging hierarchies for brand trademarks, including brief development and creative testing.
- Test and establish new global communication research standards for future campaign development.
- Refine target consumer understanding to improve campaign, content, and effectiveness.
- Support the standardization of KPIs for brand equity tracking and growth driver evaluations.
- Make recommendations to support global brand marketing and the marketing and sales organization in executing against opportunities.
Requirements:
- Completed studies in marketing or a related discipline.
- Deep experience in brand marketing and research in a client-side team, preferably in lifestyle products and/or entertainment industry.
- Experience with quantitative and qualitative research and analyzing multiple content and data inputs.
- Proficient in interpreting research learnings and results into story-driven analyses that clearly communicate implications.
- Intellectual curiosity and openness to continuous learning.
- Comfortable presenting in small and large groups.
- Strong written and verbal communication skills in English and German.
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