Strategic Marketing Director for LexisNexis

5 days ago


Raleigh, North Carolina, United States LexisNexis Full time
About the Role

We are seeking a highly skilled Strategic Marketing Director to join our team at LexisNexis. This is a unique opportunity to lead the development and execution of strategic marketing plans for our CounselLink product and services.

Responsibilities
  • Designs, develops, and implements marketing programs and pricing strategies that align with CounselLink's business goals to support the organization's products, services, or market sector.
  • Plans and executes digital marketing, including SEO/SEM, email, social media, display advertising campaigns, direct response online, and content syndication.
  • Creates and executes marketing strategies to support events, webinars, news alerts, and product releases.
  • Collaborates with agencies, associations, consultants, and other vendors to elevate product position, drive lead generation, and enhance our social media presence.
  • Collaborates with internal team members to develop content and programs.
  • Evaluates the effectiveness of lead nurture and all marketing programs.
  • Measures and reports performance of marketing campaigns, assessing against goals (ROI and KPIs).
  • Plans, executes, and measures experiments and conversion tests where appropriate.
  • Brainstorms new and creative growth strategies.
  • Develops and manages marketing budget to optimize resources.
  • Manages, trains, and develops team members, evaluating work performance.
Requirements
  • 8-10 years of experience in B2B, enterprise SaaS marketing.
  • MBA/BA/BS in marketing, advertising, or a related field.
  • Proven digital marketing experience (SEO, blogging, social media, and web analytics).
  • Demonstrated matrixed team experience and ability to work in a practical, 'roll-up your sleeves' style.
  • Proven experience in building innovative, proactive, high-impact marketing campaigns and aligning strategy with business goals.
  • Experience with A/B and multivariate experiments.
  • Creative thinker with the ability to provide both strategic and tactical direction.
  • Strong analytical, written, verbal, and communication skills.
  • Managerial experience that motivates teams to succeed and grow.
  • Experience with marketing and other lead demand technologies.
About Us

LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic, and non-profit organizations to make informed decisions and achieve better business outcomes.

Estimated Salary Range

$120,000 - $180,000 per year, depending on location and experience.



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