Strategic Marketing Director for LexisNexis
5 days ago
We are seeking a highly skilled Strategic Marketing Director to join our team at LexisNexis. This is a unique opportunity to lead the development and execution of strategic marketing plans for our CounselLink product and services.
Responsibilities- Designs, develops, and implements marketing programs and pricing strategies that align with CounselLink's business goals to support the organization's products, services, or market sector.
- Plans and executes digital marketing, including SEO/SEM, email, social media, display advertising campaigns, direct response online, and content syndication.
- Creates and executes marketing strategies to support events, webinars, news alerts, and product releases.
- Collaborates with agencies, associations, consultants, and other vendors to elevate product position, drive lead generation, and enhance our social media presence.
- Collaborates with internal team members to develop content and programs.
- Evaluates the effectiveness of lead nurture and all marketing programs.
- Measures and reports performance of marketing campaigns, assessing against goals (ROI and KPIs).
- Plans, executes, and measures experiments and conversion tests where appropriate.
- Brainstorms new and creative growth strategies.
- Develops and manages marketing budget to optimize resources.
- Manages, trains, and develops team members, evaluating work performance.
- 8-10 years of experience in B2B, enterprise SaaS marketing.
- MBA/BA/BS in marketing, advertising, or a related field.
- Proven digital marketing experience (SEO, blogging, social media, and web analytics).
- Demonstrated matrixed team experience and ability to work in a practical, 'roll-up your sleeves' style.
- Proven experience in building innovative, proactive, high-impact marketing campaigns and aligning strategy with business goals.
- Experience with A/B and multivariate experiments.
- Creative thinker with the ability to provide both strategic and tactical direction.
- Strong analytical, written, verbal, and communication skills.
- Managerial experience that motivates teams to succeed and grow.
- Experience with marketing and other lead demand technologies.
LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic, and non-profit organizations to make informed decisions and achieve better business outcomes.
Estimated Salary Range$120,000 - $180,000 per year, depending on location and experience.
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