Director of Marketing for Wellness Products

1 week ago


Dallas, Texas, United States Kohler Full time
Job Description

We are seeking a highly skilled Marketing Director to lead the development of our Wellness Products category. As a key member of our leadership team, you will be responsible for driving the vision and direction of our marketing efforts, including brand management, creative content development, competitive analysis, PR, events, advertising, and digital marketing.

Key Responsibilities:

  • Develop and maintain an expert understanding of the needs of existing and target customers within the wellness products category.
  • Develop and maintain an understanding of the competitive landscape, including competitor strengths, weaknesses, and how to win in the marketplace.
  • Lay out a 5-year dual brand strategy to ensure long-term authority in the wellness products category.
  • Manage outside marketing and creative agency relationships, and ensure engaging, brand-appropriate content and assets.
  • Create and implement Go-To-Market plans to elevate key product launches and drive sales.
  • Achieve objectives to drive brand awareness, brand preference, website traffic, and showroom and store traffic.
  • Manage the annual budgeting process and optimize marketing mix with analytical rigor.
  • Work with Creative Director to brief in key brand and product campaigns to agencies.
  • Actively promote and cultivate an inclusive and collaborative work environment in line with company values.
  • Develop the talent of the Marketing team, by overseeing the selection, promotion and development of people who embody an entrepreneurial spirit and bias for action in line with the ambitions of the business.

Requirements:

  • Demonstrated experience as a leader of a merchandising and marketing organization, with 10+ years of progressive experience, including a minimum of three years leading teams.
  • Proven ability to translate strategy into execution and measurable results.
  • Strong track record of driving brand creative and content creation.
  • Passionate and/or deep expertise in wellness.
  • Ability to understand and apply business strategy to deliver better overall business results.
  • Excellent relationship building skills, build and leverage cross-functional partnerships within and outside of the organization.
  • Exceptional communication skills.
  • Expert experience with and knowledge of digital marketing and CRM.
  • Demonstrated ability to lead or effectively work within multi-functional teams in a matrixed environment.
  • Expert organizational skills, with the ability to handle multiple, overlapping, and potentially conflicting priorities.

About Kohler:

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.

With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.


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