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Vice President of Corporate Communications
2 months ago
The Role
The Vice President of Communications will lead the development and implementation of a corporate communications strategy that protects and enhances Green Thumb Industries INC's reputation and brand. This role will collaborate with executive leadership to align and articulate business priorities, engage key stakeholders, and increase visibility of the company's mission and priorities.
Key Responsibilities:
- Develop and implement a corporate communications strategy that aligns with the company's business objectives
- Lead the Green Thumb Industries INC Communications team to ensure alignment of activities and individual growth and development
- Direct and manage communications agencies to ensure all communication plans are integrated into the corporate narrative and executed on strategy, on time, and on budget
- Oversee and guide the day-to-day proactive pitching and fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces around corporate strategy and thought leadership
- Lead investor communications, including quarterly earnings, updates to investor presentations, and the annual report and CEO letter
- Oversee the monitoring and tracking of media coverage and mentions for stakeholders, including senior leadership teams and board directors
- Serve as a key communications representative and act as company spokesperson when necessary
Qualifications:
- 12+ years of experience in corporate, executive, and crisis communications, media relations, internal and external communications; public company preferred
- Bachelor's degree required; degree in Communications or related field preferred
- Ability to build cross-functional relationships and interact successfully at all levels of the company
- Experience with a variety of communication channels, including social media
- Experience directing and managing communication agencies
- Critical thinker with superb storytelling, writing, editing, and presentation skills
- Proven track record of building and implementing a successful corporate communications strategy
- Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
- Possesses a strong sense of urgency and thrives in a demanding, fast-paced environment
- Adaptive problem solver who effectively navigates change and drives towards alignment
Additional Requirements:
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess a valid driver's license
- Must be a minimum of 21 years of age