Marketing Director

4 weeks ago


Allentown, Pennsylvania, United States The Kyle David Group, LLC dba KDG Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at The Kyle David Group, LLC d/b/a KDG. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and manage creative brand positioning and marketing copywriting across various channels.
  • Develop and execute comprehensive marketing strategies aligned with business goals.
  • Analyze data and research to inform marketing goals, messaging, and actions.
  • Lead marketing initiatives that drive sales through customer experiences.
  • Manage and optimize digital campaigns for lead generation and conversion.
  • Plan and manage events, ensuring effective touchpoint mapping for services and events.
  • Create and manage supporting collateral for all mapped touchpoints.
  • Utilize basic coding skills, such as deluge scripting.
  • Manage and optimize platforms like WordPress, Google Analytics, Google Tag Manager, CRM systems, SEM, and PPC.
  • Lead campaigns on paid media platforms like Google Ads and Facebook Ads.
  • Implement SEO best practices and use digital marketing tools.
  • Use marketing automation tools (e.g., HubSpot, Marketo) and data visualization.
  • Create marketing copy and manage social media efforts.
  • Lead multiple projects simultaneously, with strong project management abilities.
  • Communicate strategies clearly to clients and internal teams.
Requirements
  • Bachelor's degree in marketing or related field.
  • 3-5+ years in digital marketing.
  • Preferred experience in leading or managing others.
  • Proven client management experience and delivering measurable results.
  • Experience with the following: WordPress, Google Analytics, Google Tag Manager, CRM platforms, SEM, PPC.
  • Experience with paid media platforms like Google Ads and Facebook Ads, SEO, and digital marketing tools.
  • Experience with automation tools (i.e. HubSpot, Marketo, etc.), and data visualization.
  • Proficient in basic coding (e.g., deluge scripting).
  • Experience in Marketing writing/copy.
  • Experience with social media.
What We Offer
  • Competitive salary.
  • An open books company with employee profit sharing.
  • 100% company-paid benefits for employees and family.
  • Generous paid vacation, sick leave, personal days, and holidays.
  • 3:6 401k company match.
  • Weekly training and development sessions.
  • Workplace and schedule flexibility.
  • Employee-driven social committee.
  • Donations to your favorite charity.

  • Marketing Director

    1 month ago


    Allentown, Pennsylvania, United States The Kyle David Group, LLC dba KDG Full time

    Marketing ManagerWe are seeking a highly skilled Marketing Manager to join our team at The Kyle David Group, LLC d/b/a KDG. As a Marketing Manager, you will be responsible for leading our marketing efforts and developing strategies to drive business growth.Key Responsibilities:Develop and execute comprehensive marketing strategies aligned with business...

  • Marketing Director

    4 weeks ago


    Allentown, Pennsylvania, United States The Kyle David Group, LLC dba KDG Full time

    Marketing ManagerWe are seeking a highly skilled Marketing Manager to join our team at The Kyle David Group, LLC d/b/a KDG. As a Marketing Manager, you will be responsible for leading our marketing efforts, developing and executing comprehensive marketing strategies, and managing our brand presence.Key Responsibilities:Develop and execute marketing...

  • Creative Director

    4 weeks ago


    Allentown, Pennsylvania, United States Benco Dental Full time

    Job Title: Creative DirectorWe are seeking a highly skilled Creative Director to lead our marketing team and drive the development of innovative campaigns that showcase our brand's unique value proposition. As a Creative Director, you will be responsible for overseeing the creation of high-quality visual content, including graphics, videos, and social media...

  • Creative Director

    4 weeks ago


    Allentown, Pennsylvania, United States Benco Dental Full time

    Job Title: Creative DirectorWe are seeking a highly skilled Creative Director to lead our marketing team and drive the development of innovative campaigns that showcase our brand's unique value proposition. As a Creative Director, you will be responsible for overseeing the creation of high-quality visual content, including graphics, videos, and social media...


  • Allentown, Pennsylvania, United States Olympus Full time

    Job DescriptionThe Director of Scientific Communication Operations plays a pivotal role in the strategic application of scientific data and evidence to inform decision-making and enhance patient care at Olympus. This position oversees the efficient dissemination of scientific evidence across functions, exploring market needs and trends, and translating them...


  • Allentown, Pennsylvania, United States Concentra Network Services Full time

    OverviewWe are seeking a highly skilled Physician Center Medical Director to join our team at Concentra Network Services. As a key member of our patient care team, you will play a vital role in providing exceptional care to our patients.As a Center Medical Director, you will be responsible for ensuring consistency of clinical care delivery, clinician...

  • Sales Director

    4 weeks ago


    Allentown, Pennsylvania, United States Sonesta International Hotels Full time

    Job DescriptionThe Sales Manager plays a critical role in executing the hotel's sales strategy, working closely with the Director of Sales and Regional leadership team to drive revenue growth and maximize profits.Key Responsibilities:Develop and implement sales strategies to achieve revenue goals and maintain guest satisfaction.Build and maintain...

  • Medical Director

    4 weeks ago


    Allentown, Pennsylvania, United States Concentra Full time

    Medical Director - Physician CenterConcentra is seeking a Medical Director to lead our Physician Center in Allentown, PA. As a Medical Director, you will be responsible for ensuring consistency of clinical care delivery, clinician onboarding, and supporting market clinical and financial strategies.Key Responsibilities:100% center-based providing direct...


  • Allentown, Pennsylvania, United States Concentra Full time

    Job SummaryWe are seeking a highly skilled Physician Medical Director to lead our medical team at Concentra in Lehigh Valley, PA. As a key member of our leadership team, you will be responsible for ensuring the delivery of exceptional patient care, mentoring and training clinicians, and driving clinical quality and financial performance.Key...

  • Sales Director

    4 weeks ago


    Allentown, Pennsylvania, United States Paychex Full time

    Job SummaryAs a Sales Director at Paychex, you will be responsible for managing the achievement of corporate objectives by individual product line within your area of district responsibility and within budgeted financial guidelines. You will recruit, select, and direct sales staff in meeting or exceeding corporate goals, monitor attainment versus forecast,...


  • Allentown, Pennsylvania, United States Olympus Full time

    Job DescriptionThe Director of Scientific Communications, Global Operations plays a pivotal role in harnessing the power of scientific data and evidence to inform decision-making and drive best patient care and access to Olympus products. This involves selecting the most effective communication formats and channels, exploring market needs and trends, and...


  • Allentown, Pennsylvania, United States B. Braun Medical Inc Full time

    B. Braun Medical Inc. is a leading company in the development, manufacturing, and marketing of innovative medical products and services.The Associate Director of Quality will be responsible for all quality functions within the organization, developing and implementing strategies to ensure that products and processes meet established quality...


  • Allentown, Pennsylvania, United States St. Luke's Hospital Full time

    Job SummaryThe Director of Network Value Analysis will lead the Value Analysis Committee (VAC) functions with the responsibility for directory supply, equipment, and purchased Services initiatives utilizing the value analysis process.Key ResponsibilitiesDirects and supervises daily operations of Value Analysis staff including process efficiency to ensure...


  • Allentown, Pennsylvania, United States St. Luke's University Health Network Full time

    Job Summary:The Director of Network Value Analysis will lead the Value Analysis Committee (VAC) functions with the responsibility for directory supply, equipment, and purchased Services initiatives utilizing the value analysis process. The Director will provide direction to all Value Analysis teams across the Network, including acute care, physician group,...


  • Allentown, Pennsylvania, United States Concentra Full time

    OverviewConcentra is seeking a highly skilled Physician Center Medical Director to join our team in Allentown, PA. As a key member of our patient care team, you will play a vital role in providing exceptional care to our patients. Our mission is to improve the health of America's workforce, one patient at a time.ResponsibilitiesProvide direct patient care,...

  • Supply Chain Director

    4 weeks ago


    Allentown, Pennsylvania, United States DES Growth Partners, Inc. Full time

    Job OverviewAt DES Growth Partners, Inc., we are seeking a seasoned Supply Chain Director to lead our global supply chain operations. This is a senior leadership role that requires a proven track record of success in managing cross-functional teams, developing strategic relationships with suppliers, and driving operational excellence.Key...


  • Allentown, Pennsylvania, United States TruGreen Full time

    Job Description:A career at TruGreen as a Branch Sales Manager presents an extraordinary opportunity to lead a high-performance sales team and drive sales volume. As a seasoned sales leader, you will be responsible for devising strategic plans to expand our customer base within the local marketing area, leveraging your exceptional leadership and team...

  • Engineering Director

    1 month ago


    Allentown, Pennsylvania, United States Revel Staffing Full time

    Job Title: Engineering ManagerJob Summary:This is a leadership role responsible for setting strategic direction and providing vision to the engineering team in a capital equipment manufacturing environment. The ideal candidate will have a strong background in the design and assembly of machinery or equipment, particularly within process or production...


  • Allentown, Pennsylvania, United States St. Luke's Hospital Full time

    Job SummarySt. Luke's Hospital is seeking a skilled Transitional Care Facility Admissions Specialist to join our team. As a key member of our admissions team, you will be responsible for the comprehensive medical review and screening of all referrals made to our Transitional Care Facility.Key ResponsibilitiesProcess all inquiries for admission to our...


  • Allentown, Pennsylvania, United States DLP Capital Full time

    Job DescriptionJob Title: Investor Relations ManagerJob Summary:We are seeking an experienced Investor Relations Manager to join our team at DLP Capital. The successful candidate will be responsible for leading sales efforts to drive new Capital Investments from prospects and existing Investors, developing relationships with COI's and RIA's/Family Office...