Marketing Director

5 days ago


Allentown, Pennsylvania, United States The Kyle David Group, LLC dba KDG Full time
Marketing Manager

We are seeking a highly skilled Marketing Manager to join our team at The Kyle David Group, LLC d/b/a KDG. As a Marketing Manager, you will be responsible for leading our marketing efforts and developing strategies to drive business growth.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies aligned with business goals
  • Manage and optimize digital campaigns for lead generation and conversion
  • Plan and manage events ensuring effective touchpoint mapping for services and events
  • Create and manage supporting collateral for all mapped touchpoints
  • Utilize basic coding skills such as deluge scripting
  • Manage and optimize platforms like WordPress, Google Analytics, Google Tag Manager, CRM systems, SEM, and PPC
  • Lead campaigns on paid media platforms like Google Ads and Facebook Ads
  • Implement SEO best practices and use digital marketing tools
  • Use marketing automation tools (e.g. HubSpot, Marketo) and data visualization
  • Create marketing copy and manage social media efforts
  • Lead multiple projects simultaneously with strong project management abilities
  • Communicate strategies clearly to clients and internal teams
Requirements:
  • Bachelor's degree in marketing or related field
  • 35 years in digital marketing
  • Preferred experience in leading or managing others
  • Proven client management experience and delivering measurable results
  • Technical skills: experience with WordPress, Google Analytics, Google Tag Manager, CRM platforms, SEM, PPC, paid media platforms, SEO, digital marketing tools, marketing automation tools, and data visualization
  • Proficient in basic coding (e.g. deluge scripting)
  • Experience in marketing writing/copy
  • Experience with social media
What We Offer:
  • Competitive salary
  • An open books company with employee profit sharing
  • 100% company-paid benefits for employees and family
  • Generous paid vacation, sick leave, personal days, and holidays
  • 3:6 401k company match
  • Weekly training and development sessions
  • Workplace and schedule flexibility
  • Employee-driven social committee
  • Donations to your favorite charity

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