Digital Media Specialist

4 weeks ago


Bonita Springs, Florida, United States ReachMobi Inc Full time
Company Overview
ReachMobi Inc is an industry-leading mobile app developer that connects users to a tailored mobile experience.

**What We Offer**
A fun, work-hard-play-hard culture with no dress code policy. Unlimited Paid Time Off along with 10 paid holidays. 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts, Life Insurance, AD&D, STD and LTD employer-paid.

**Job Summary**
We are seeking a Digital Media Buyer to develop, deploy, and optimize digital distribution partnerships with key platforms and providers. The ideal candidate will have 2+ years of professional experience running performance-based mobile ad campaigns on various mediums – Facebook, Google, Affiliate Networks, and other buying platforms.

**Key Responsibilities**
• Develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
• Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
• Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
• Have a creative knack for constructing killer ad copy and driving brass-tacks cost per action (CPA) performance across various media types and cost structures.
• Analyze, review, and report on campaign effectiveness and provide insights/recommendations.
• Text and image creative creation, split testing, and optimization.
• Source level bid optimizations to hit product LTV and ROI targets.

**Requirements**
• 2+ years of professional experience in running performance-based mobile ad campaigns.
• Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV), and other common KPIs.
• Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.).
• Firsthand experience creating ad copy – text and graphics.
• Mobile advertising experience preferred.
• Excellent interpretive skills to translate raw data into actionable outcomes.

**Estimated Salary:** $90,000 - $120,000 per year.

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