Senior Media Strategist

4 weeks ago

White Plains, New York, United States Alliance Animal Health Full time

Role Summary

We are seeking a highly skilled Paid Media Growth Specialist to join our team at Alliance Animal Health. As a key member of our marketing team, you will be responsible for driving new paid media initiatives that help the company achieve its growth goals.

Key Responsibilities

  • Develop and execute paid media strategies across multiple advertising channels to drive new clients to our practices.
  • Manage multiple projects simultaneously, ensuring timely execution of deliverables and launch dates.
  • Analyze campaign performance, identifying optimization opportunities and driving campaign performance.
  • Take a test-and-learn approach to A/B testing, driving performance and growth.
  • Draw insights from campaign results to make data-driven recommendations to maximize performance.
  • Work closely with internal and external stakeholders to implement optimizations that improve performance and surpass KPI benchmarks & targets.
  • Perform competitive gap analyses to identify untapped growth opportunities.
  • Owning and driving performance results to reach and exceed key performance goals and benchmarks.
  • Help develop quarterly and annual roadmaps that ladder up to and achieve the company's key business goals.

Requirements

  • Bachelor's degree preferred, equivalent experience and/or proven track record of results accepted.
  • 3-5 years of direct, hands-on paid media & paid social experience.
  • Google Ads, Meta ads, and Microsoft Ads experience is highly desired.
  • Local Service Ads, re-targeting, re-marketing, new client campaigns, and demand gen campaign experience is highly desired.
  • 2-3 years of project management experience.
  • Hands-on experience building and optimizing full-funnel paid advertising campaigns to achieve key business objectives.

What We Offer

We offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of. Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin Alliance Animal Health

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