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(Senior) Innovation Manager

4 weeks ago

White Plains NY, United States Michael Page Full time

Reporting into the VP Global Marketing, the Senior Manager Innovation will be responsible for leading and managing innovation projects from conception to commercialization, ensuring alignment with the brand's strategis goals. This role will be 2x/week in their White Plains, NY office & is offering a comprehensive benefits package & personal growth opportunity.

Client Details

Our client is a privately held, family-owned personal care company with a strong legacy of innovation and consumer focus and revenues approaching $500mm. They have consistently grown and expanded their global presence, generating a significant portion of their revenue from international markets. Known for their entrepreneurial spirit, the company has a history of creating and developing disruptive brands that address unmet consumer needs. They continue to push boundaries with a proven track record in category and brand development, while maintaining a start-up mentality that drives their passion for delivering new and innovative solutions to the market.

Description

  • Understand the consumer and translate this knowledge to uncover insights that lead to new offerings and communication.
  • Analyze the potential of new products and make recommendations based not only on consumer feedback but also on sales and profit.
  • Drive and manage all aspects of innovation from idea to launch, including insight development and testing, business case modeling, communication & POS assets, and sell-in through each stage gate.
  • Maintain a holistic and detailed understanding of the portfolio in the context of the company, customer, and competition, and make strategic recommendations for expansion or rationalization.
  • Act as a brand interface with the Research & Innovation team.
  • Develop and present activities and strategies to senior management, as well as brief and manage agencies and external partners on a day-to-day basis.
  • Work closely with Sales and Media to uncover marketing innovation ideas beyond new products (e.g. packaging, promotions, new media, etc.).
  • Manage budgets with an eye for driving efficiency and effectiveness.
  • Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition.

Profile

  • Classical marketing training plus entrepreneurial type experience preferred.
  • Proven success in white space identification, concept/product validation, formula/packaging design and development, and commercialization.
  • Experience in the development of integrated marketing campaigns.
  • Experience in growth categories with significant new product launches.
  • Results-driven, analytical, and collaborative team player with an entrepreneurial mindset, keen on driving growth in the US market and continuous probing of "why?"
  • Ability to navigate complexity, work collaboratively, and adapt to the fast-paced, diverse US business landscape, including coordination with global teams.
  • Proven ability to lead by influence.
  • Proven track record of managing cross functional projects/project teams

  • Bachelor's Degree required, MBA preferred.
  • 8+ years of marketing experience in a CPG company, with a strong focus on innovation. Background in Personal Care, is beneficial but not necessary

Job Offer

They are offering significant potential for career growth opportunities & a comprehensive compensation/benefits package with bonus.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.