Channel Marketing Manager

1 week ago

Livonia, Michigan, United States Roush Enterprises Full time
About Roush Enterprises

We are a leading provider of engineering, testing, prototype, and manufacturing services to the transportation industry, as well as significant support to the aerospace, defense, and theme park industries.

Job Description

The Channel Marketing Manager will be responsible for developing and executing comprehensive marketing strategies aimed at increasing brand awareness, driving sales, and building strong relationships with our business partners in the US and abroad.

Key Responsibilities
  • Develop and lead regional marketing strategies within our dealer network to drive conversion rates
  • Oversee product training and engagement programs for internal teams and Business-to-Business (B2B) education including product, digital marketing, and conversion tactics
  • Create and manage a Dealer Forum to share best practices and develop joint business plans
  • Develop and implement guidelines to ensure consistent in-store brand communication, visuals, and customer experience
  • Plan and execute regional consumer events in collaboration with business partners to boost consumer awareness
  • Support sales data management and reporting, including product, pricing, inventory, and minimum advertised price (MAP) policy auditing
  • Lead and manage retailer marketing programs, including tracking, budgeting, and strategy development
Requirements
  • Bachelor's degree in business, marketing, or equivalent
  • Minimum of 5 years of marketing experience in the automotive industry, to include dealership sales experience
  • Experience and proven track record of B2B marketing
  • Ability to think and plan strategically
  • Strong organizational and time management skills
  • Excellent communication and presentation skills, both written and verbal
  • Comprehensive knowledge of the automotive industry
  • Professional Microsoft office experience; PowerPoint, Excel, Word, etc.
  • Presentation skills; must be able to present to large groups of people

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