Product Marketing Specialist

4 days ago


Indianapolis, Indiana, United States Milliman Full time
Job Title: Sr. Product Marketing Specialist

At Milliman, we're seeking a highly skilled Sr. Product Marketing Specialist to drive our go-to-market strategy for our Value-Based Care (VBC) Platform and related applications. As a key member of our marketing team, you'll be responsible for developing innovative programs that drive demand for our solutions sold to provider organizations.

Key Responsibilities:
  • Define and manage the go-to-market (GTM) strategy for the VBC Platform and related applications, including messaging, positioning, sales enablement, and customer adoption.
  • Create compelling, differentiated content for various marketing channels, including social media, email campaigns, and website copy.
  • Collaborate with cross-functional teams, including marketing, product management, and sales teams, to align strategies with business goals.
  • Work closely with demand and digital marketing to develop and execute campaigns that drive pipeline and revenue growth.
  • Conduct ongoing market research to stay informed about industry trends and the competitive landscape.
  • Assist in creating and updating buyer personas, messaging, and positioning that resonate with targeted audiences in the provider market.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Organize and participate in product launches and promotional events, such as webinars and tradeshows.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • Background (3+ years) in healthcare B2B marketing, preferably with experience in the provider industry or related fields such as healthcare technology, analytics, or software as a service (SaaS).
  • Experience with Word, Excel, PowerPoint, Monday, Semrush, Highspot, Salesforce, and Adobe Acrobat Professional.
  • Pragmatic certified product marketer.
  • Ability to travel periodically for work.
Preferred Skills and Experience:
  • Outstanding written and verbal communication abilities, including experience in content creation and presenting to large, senior audiences.
  • Team player with excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Ability to explain complex topics in simple terms.
  • Genuine empathy for the customer and a dedication to thoroughly understanding the challenges they face or encounter.
  • Natural tendency to be curious, positive, and creative with a strong attention to detail.
What We Offer:
  • A competitive salary range of $54,000 - $106,000, depending on relevant factors, including education, work experience, certifications, etc.
  • A flexible work environment, generous benefits package, and investment in the development of your career.
  • The opportunity to join an innovative, high-growth company with a solid industry track record.
  • The chance to bring your expertise and ideas to directly impact and help build the next generation of MedInsight products and solutions.


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