Search Engine Optimization Specialist

4 days ago


MO United States Lindenwood University Full time
Job Title: Specialist, Search Engine Optimization

Lindenwood University is seeking a highly skilled Specialist, Search Engine Optimization to join our Enrollment and Marketing team. As a key member of our team, you will be responsible for developing and implementing effective SEO strategies to improve search engine rankings, drive organic and paid traffic, and increase visibility for key academic programs and initiatives.

Key Responsibilities:
  • Develop and execute comprehensive SEO strategies to improve search engine rankings and drive organic and paid traffic
  • Conduct thorough keyword research to identify high-impact search terms and phrases relevant to higher education and the University's offerings
  • Collaborate with the integrated marketing director and agency partners to develop and write SEO-friendly content, including program page content, blog posts, landing pages, and other web content that aligns with the University's goals
  • Develop and implement strategies for acquiring high-quality backlinks to boost domain authority and search engine rankings
  • Monitor, analyze, and report on SEO performance using tools, such as Google Analytics, Google Search Console, Moz, and other SEO platforms
Requirements:
  • Bachelor's degree in marketing, business, or related field
  • Minimum of 3 years' experience in content strategy, search engine optimization, or a closely related field
  • 1-3 years' experience in basic marketing
  • Experience in higher education preferred
What We Offer:
  • A comprehensive benefits plan, including medical, dental, vision, life insurance, disability insurance, and retirement options
  • Paid holidays and free lunch Fridays
  • Professional development opportunities through the Lindenwood Learning Academy

Lindenwood University is an Equal Opportunity employer. We are committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.



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