Community Engagement Specialist

2 weeks ago


Wilmington, Delaware, United States Lowes Foods Full time
Community Marketing Manager

At Lowes Foods, we're committed to creating unforgettable experiences for our guests. As a Community Marketing Manager, you'll play a key role in driving traffic and revenue through events and outside relationships.

ResponsibilitiesInside Our Stores
  • Develop and execute community-driven events that drive sales and engagement.
  • Plan and schedule 16 events per store per month, working closely with store teams to ensure seamless execution.
  • Collaborate with Local Marketing Managers to access and order necessary collateral.
  • Promote events through local social media and in-store channels.
  • Support catering and party planning efforts, focusing on cross-departmental activations that drive sales.
  • Schedule and arrange music events in stores to drive traffic.
  • Create a monthly calendar of events for stores, highlighting key department activities.
Outside Our Stores
  • Develop local social media content to support marketing initiatives.
  • Conduct outside selling efforts, focusing on seasonal goals.
  • Manage the Cart 2 Class program for targeted schools, working with stores to register and track impact on Private Brand sales.
  • Support community events, sponsorships, and store-based outreach efforts.
  • Conduct in-store interviews and in-home ethnographic visits to support Market Insights.
Qualifications

We're looking for a highly organized and communicative individual with a Bachelor's Degree and 3-5 years of experience in marketing, communications, or a related field. Strong MS Office skills are required, as well as the ability to multi-task in a deadline-oriented environment.



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