Director of Affiliate Marketing Partnerships
5 days ago
We are seeking a highly skilled and experienced Director of Affiliate Marketing Partnerships to join our team at Fanatics Betting and Gaming. As a key member of our Marketing team, you will be responsible for leading our affiliate marketing sportsbook partnerships, developing and executing strategies to drive growth and revenue.
Key Responsibilities- Lead all Affiliate Marketing sportsbook partnerships, developing and executing strategies to drive growth and revenue
- Develop and execute go-to-market strategies for tentpole events throughout the year, including offers, creative, and execution strategies for affiliate, search, and social channels
- Own the Affiliate Marketing strategy for Fanatics Casino division, driving growth and revenue through strategic partnerships and marketing initiatives
- Conduct monthly affiliate reviews to improve ROI on a partner-by-partner basis, implementing offer or rewards plan changes as needed
- Manage cross-sell activities for retail partners and access partners across all states, driving revenue growth and customer engagement
- Manage and improve external performance partner relationships, providing consistent partner-specific solutions for campaign optimization
- Deliver team reporting, specific to the Affiliate business in Sportsbook and Casino for US, providing insights and recommendations for growth and improvement
- Represent the Affiliate team in US for conferences, entertainment, and relationship management, building strong relationships with partners and stakeholders
- Bachelor's degree or relevant work experience
- 8+ years of experience working with affiliate marketing, partnership marketing, or similar field
- Strong work ethic, accountable, driven, and pushes self and others for results
- Excellent communication skills, both written and verbal
- Experience in coordinating projects and deadlines, managing large media budgets or multiple partners
- Strong analytical and problem-solving skills, proficient in Microsoft Office Suite with advanced Excel knowledge
- Experience with Intelletics affiliate platform or similar tools preferred, experience working in sports and casino a plus
Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for our hundreds of sports partners globally. We offer products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through our platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as we build our Sportsbook and iGaming platform. We have an established database of over 100 million global sports fans, a global partner network with approximately 900 sports properties, and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
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