Quantitative Advertising Specialist
2 days ago
Job Title: Quantitative Advertising Specialist
About the Role:
We are building a new, best-in-class ads organization to establish Netflix as the premier platform for advertiser partners and drive advertising revenue. The measurement team is responsible for creating audience insights and measurement solutions from scratch, collaborating closely with data science, consumer insights, product, and sales teams to understand customer needs and develop foundational and innovative solutions.
Your Responsibilities:
- Design causal tests and learn solutions, such as brand effectiveness and incremental lift (online sales, offline sales, in-store foot traffic, etc.)
- Manage day-to-day effectiveness study execution process with 3rd party vendors, including sales requests, vendor intake, survey drafting, analysis, report creation, and presentation
- Synthesize measurement output and tell a comprehensive story
- Support the Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks for Netflix
- Consult with sales and advertiser clients on KPIs and make measurement recommendations to optimize their media plans on Netflix
- Develop case studies from ongoing and completed analyses
Your Qualifications:
We are looking for a self-starter with expertise in managing large-scale, complex projects and strong knowledge of the advertising landscape across all media channels and buying methods. A dual TV/Video and digital experience is a plus. Expertise in effectiveness or causal measurement, such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing, is required. We value open-mindedness, a willingness to innovate, and challenging assumptions. Our ideal candidate is an expert in quantitative and qualitative methodologies and can turn consumer insights into actionable results.
What We Offer:
Numerous benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, and more. Salary range: $80,000 - $430,000 per year based on market indicators and individual skills and experience.
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