Sports Advertising Specialist

19 hours ago


New York, New York, United States Sinclair Broadcast Group Full time

Sinclair Broadcast Group is seeking a detail-oriented and proactive Sports Advertising Specialist to assist in setting up programmatic advertising deals across all Sinclair Sports platforms. The ideal candidate will collaborate with various media platforms and departments to develop proposals, execute campaigns, and manage programmatic deal setups and pacing.

Responsibilities:
  • Develop Ad Sales media plans based on Pricing and Planning team's directives for programmatic guaranteed and Private Marketplace (PMP) deals.
  • Technical troubleshooting and issue resolution.
  • Setting up deal IDs with Supply-Side Platforms (SSPs) partners and ensuring correct impression flow from advertisers' Demand-Side Platform (DSP) partners.
  • Pulling data from SSPs user interface as needed.
  • Assisting in pricing negotiations between Pricing & Planning team and agencies for upfront and scatter buys.
  • Collaborating with Inventory Management to optimize revenue based on market conditions, inventory availability, and sports schedules.
  • Deal maintenance for all programmatic campaigns.
  • Reviewing programmatic deal terms to ensure alignment with approved media plans.
  • Maintaining strong relationships with clients and agency contacts.

This role requires excellent interpersonal skills, critical thinking, and analysis. Familiarity with Google Ad Manager, Magnite, Freewheel, and Operative AOS is a plus.



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