Retail Marketing Project Manager

6 days ago

Zeeland, Michigan, United States NOVO Full time

Retail Marketing Project Manager Job Description

The Retail Marketing Project Manager will be responsible for managing specific digital and print media initiatives of the corporate Marketing Department. This role will support various segments of Novo's customer base through planning, design, creation, and implementation of sales tools which support both retail and eCommerce sales environments.

Key Responsibilities:

  • Develops and implements effective tools, processes, and best practices to assist the sales team in presenting products and introducing new products.
  • Demonstrates current resources and capabilities to include training videos or virtual tradeshow on screen.
  • Directs graphic designers on the creation of new printed marketing/merchandising materials, edits/updates to existing collaterals, and gives final approval on projects and third-party vendors.
  • Manages all Print Vendors to ensure quality and deadlines are met.
  • Works closely with Retail sales teams to ensure all Lowes items are established in a timely manner.
  • Develops and maintains a close relationship with Novo Lowes Category Management team to ensure all goals are met for Novo Products in the Lowes Store environment.
  • Manages all Lowes POP to ensure that Lowes guidelines are followed.
  • Coordinates product photo shoots or rendering creation as needed for marketing projects.
  • Develops new POP concepts and ideas by visiting Big Box Stores and researching what the competition offers.
  • Works closely with Product Development and eCommerce teams to manage the overall product portfolio and product lifecycles.
  • Makes informed suggestions on the addition and elimination of products based on performance.
  • Attends industry trade shows to research competitor booths and discover trends in booth design to suggest innovative ideas for Novo tradeshow booths.
  • Develops the annual Novo marketing budget in coordination with the Retail Sales Management teams.

Requirements:

  • Minimum of 3 years' experience in marketing or project management.
  • Proficient in Microsoft Office suite: Word, Excel, Outlook, and PowerPoint.
  • Excellent research, statistical, and decision-making skills with ability to navigate the internet to retrieve necessary data.
  • Capacity to communicate efficiently with all levels of employees, management, customers, and vendors both verbally and in written form.
  • Demonstratable ability to multi-task with speed and accuracy while prioritizing tasks.
  • Ability to operate effectively within established budgetary constraints.
  • Established ability to multitask, strong conflict resolution skills, and willingness to work collaboratively as a team.
  • Ability to achieve results in a demanding environment, meeting deadlines and budget constraints, and ability to multi-task without losing sight of projects to be completed.
  • Exceptional organizational skills, time management, and attention to detail.

Preferred Qualifications:

  • Bachelor's degree in Communications, Marketing, or Project Management.
  • Familiarity with the Building Materials industry and/or wood products.

Travel Requirements:

  • Travel is primarily local during the business day, although out of the area travel may be expected.
  • Overnight travel may be required to attend trade shows and visit customer showrooms.

Physical Requirements:

  • Must be able to talk, listen and speak clearly on telephone and communicate clearly and concisely via email and company messaging system.

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