Digital Marketing Strategist

5 days ago


Paramus, New Jersey, United States Blinds To Go Full time
Job Summary

We are seeking an experienced Digital Marketing Strategist to join our team as a Retail Innovator. This role will be responsible for developing and executing strategies that drive growth and enhance the customer experience.

About Us:

Blinds To Go, Inc. is the leading retailer and manufacturer of custom-made blinds and shades in North America. We have redefined the window decorating industry with our direct-to-consumer business model and legendary customer service.

Key Responsibilities:

  • Develop and execute data-driven digital marketing strategies to improve website conversions and online presence.
  • Analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess campaign effectiveness.
  • Monitor and analyze customer behavior on the website to optimize user experience.
  • Plan and execute A/B tests to improve website design, content, and functionality.
  • Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
  • Conduct competitive analysis to identify market trends and recommend strategies to gain a competitive edge.
  • Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.

Requirements:

  • Bachelor's degree in business, marketing, data analytics, or a related field.
  • Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts.
  • Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
  • Familiarity with e-commerce platforms, web analytics tools, and digital marketing channels.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.

Salary Range: $80,000 - $110,000 per year, depending on experience.



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