Ecommerce Optimization Specialist
2 days ago
Blinds To Go is seeking a highly skilled Ecommerce Optimization Specialist to join our team. As a key member of our digital marketing team, you will work closely with other marketing professionals to improve customer experience, website conversions, and optimize leads and sales.
Key Responsibilities- Analyze and interpret data related to website traffic, user behavior, and conversions to develop insights and drive marketing efforts.
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
- Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
- Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
- Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
- Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
- Bachelor's degree in business, marketing, data analytics, or a related field.
- Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts.
- Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
- Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- A salary range of $90,000 - $110,000 per year, based on location and experience.
- The opportunity to work with a leading retailer and manufacturer of custom-made blinds and shades in North America.
- A dynamic and supportive work environment.
We value diversity and inclusion at Blinds To Go. We welcome applications from people with disabilities and are committed to providing accommodations throughout the selection process.
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